The content producer will create 18 new shows under the title Zomato Originals

The content-related functions at most companies come under the ambit of CMOs, who at times have very little understanding of content. Given how vital content marketing is becoming for brands, experts say there's a dire need for brands to hire content specialists at the decision-making level

The saying ‘creativity has no limitations' could be contested if attached to a deadline. Creative teams often hit a roadblock called the writer's (or the creative) block. BuzzInContent.com compiles a list of ‘to-do list' to help agencies, content platforms and creators to navigate their way out of this challenge

Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content

Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

News agency Reuters reported that this marks the dating app's foray into creating an online platform for scripted video content

Amid a debate over whether it is the content creator who decides the success of a content piece or the distribution platform, BuzzInContent.com finds out who wins the race

BuzzInContent's objective has always been to make the job of marketers easy by bringing the industry together to share ideas, solutions and discuss challenges related to content marketing and branded content. After talking to experts over a period of time, we have compiled a list of possible solutions that can help marketers solve the problem of lead generation through content

Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

Brands will be able to evaluate what type of content works best for them; images or video, short-form or long-form, listicle or standard editorial and much more

Leo Burnett won a Bronze for the campaign ‘Jeep Democracy' in the Branded Content medium at the awards

Ranjit Nair, CEO and Founder of Germin8 Solutions, writes that to evaluate content reach and success, one has to define goals, set KPIs for them, and then measure and track the KPI

In a freewheeling conversation with BuzzInContent.com, Diageo India's Content, Influencer Marketing and Brand Advocacy Head Khushboo Benani talks about the content strategy of Diageo's brands

Content contributes 2.5% to the GMV (gross merchandise volume) of Nykaa, with the average order value of content consumers being 15% higher than non-consumers

Shiraz Khan, Founder of Spicetree Design Agency, writes about how IoT devices provide content marketers with massive volumes of data that offer multiple benefits

In a conversation with BuzzInContent.com, Sameer Saxena, Director Marketing, Legrand (Group) India, talks about the brand's philosophy when it chooses the content marketing route

Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com

It is not a cakewalk for brands that want to experiment with content marketing. It requires a plan and a blueprint on how it should go about it. BuzzInContent.com presents six tips for brands that want to be successful in their first attempt