BuzzInContent Awards 2021 Winners Announced

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BuzzInContent.com compiles a few checkpoints for brands and agencies to ensure their content marketing strategy is working out

By BuzzInContent Bureau | August 14, 2019
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The content company is known to have expertise in motorsports content creation

By BuzzInContent Bureau | August 14, 2019
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In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

By Akansha Srivastava | August 13, 2019
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Chandan Bagwe, Founder and Managing Director, C Com Digital, writes that the true potential and outreach of content marketing have come to fore with the arrival of digital marketing tools and social media. There are numerous benefits provided by content marketing which have made it a channel that is used by at least 90% of the marketers today

By BuzzInContent Bureau | August 13, 2019
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Ranade was earlier the digital agency's Director, Business. She will be responsible for driving content consulting, content strategy and will also look after content consulting towards branded IP creations

By BuzzInContent Bureau | August 12, 2019
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The makers of successful branded content shows such as ‘Calling Karan' with Durex, ‘What Women Want' with Dabur Amla, and ‘Full Throttle' with Cars24 share how radio as a platform is re-inventing itself to live up to the needs of new-age marketers. Shivangini Jajoria, National Head, Operations of Ishq FM, said the channel has an omnichannel approach while creating content and now plans to embark on its podcast journey

By Akanksha Nagar | August 08, 2019
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The head of Youth, Music and English Entertainment of Viacom18 tells BuzzInContent.com that the last 12 months have been a true revelation because of the number of projects they have picked up

By Swagata Panjari | August 07, 2019
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Despite increased consumption of content on internet and falling attention span of the new-age user, brands — both big and small — still opt for the good old radio for their content marketing or branded content initiatives. BuzzInContent.com finds out how radio is still delivering effective results when it comes to brand integration

By Akanksha Nagar | August 06, 2019
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The brand is set to launch its in-house content hub ‘Zoom Studio' by the end of 2019 and will also collaborate with music streaming apps to launch customised music playlists on its app

By Akansha Srivastava | August 05, 2019
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An ad or anything for that matter is content, but content marketing is not an ad. BuzzInContent talks to brands, content experts and creative agencies to burst the bubble around why creative agencies need to up their play on the content front. They need to unlearn a few things and learn to collaborate and consolidate content in-house, which can help marketers remain hooked to their services for all their marketing and communication needs

By Akansha Srivastava | July 30, 2019
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There are stages and multiple procedures to analyse content before it is being disseminated. The failure of a campaign can be attributed to a lack of understanding between brands and agencies to analyse content in each stage. BuzzInContent talks to brands and agencies to understand how important it is to analyse content, the requisite parameters and who carries out the role

By Akanksha Nagar | July 24, 2019
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A campaign created by Interactive Avenues uses social influencers and topical content around ICC World Cup 2019 to promote the brand's new positioning. The brand launched a micro-series named ‘Cricket First with Harsha Bhogle' to leverage conversations around World Cup 2019

By BuzzInContent Bureau | July 22, 2019
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BuzzInContent.com explores India's major content platforms' commerce play and how they intend to lead the game

By Akansha Srivastava | July 18, 2019
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A public sector unit, GAIL has been strongly driving its initiative ‘Hawa Badlo' through content for three years now. Recently, it launched a web series, ‘Hawa Badle Hassu'. BuzzInContent caught up with Malhotra, Chief General Manager, Brand and Corporate Communications, to talk how a government body like GAIL is driving purpose through content

By Akansha Srivastava | July 17, 2019
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In an interview with BuzzInContent.com, the newly appointed Chief Marketing Officer at OLX talks about the brand's objectives it wants to fulfil with content marketing, the growth of content marketing on digital and OTT platforms, lack of content personalisation on the print medium

By Akansha Srivastava | July 16, 2019
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Akshat Gupt, who co-founded the boutique online video studio with his brother Advait Gupt, speaks to BuzzInContent.com about his renewed focus and expanded capabilities

By Akanksha Nagar | July 08, 2019
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BuzzInContent.com explores how well the headline sells the content and what are the ingredients of a good and impactful headline

By Akanksha Nagar | July 02, 2019
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Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content

By Akanksha Nagar | June 28, 2019
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