BuzzInContent Awards 2021 Winners Announced

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The 2018 annual racing championship was hosted across three cities in India over a period of five months with over twenty racers in contention

By BuzzInContent Bureau | June 25, 2019
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Emma Harman, Managing Director, EMEA, Whalar, caught up with Dominique Davis, Content Creator and Art Director, Melissa Holdbrook - Akposoe and Casper Lee, Chief Marketing Officer, Influencer to talk about the nuisances of creating content for brands and engaging with the audience

By Akansha Srivastava | June 20, 2019
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On the second day of Cannes Lions Festival 2019, Islam ELDessouky, Head of Integrated Marketing Communications, Middle East, Coca-Cola, and Sasan Saeidi, CEO, Gulf, Wunderman Thompson, shared a few content marketing learnings from the beverage brand's campaigns

By Akansha Srivastava | June 19, 2019
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Brands taking the content route often forget that subtlety is the cornerstone of native advertising. Creative partners often complain about brands' obsession to see their names everywhere. BuzzInContent.com explores how brands overriding the storyline defeat the purpose of native advertising

By Akanksha Nagar | June 18, 2019
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BuzzInContent.com caught up with the print jury members at the on-going Cannes Lions Festival to talk about the scope of branded content on the print medium worldwide and how can one overcome challenges related to content marketing on the medium

By Akansha Srivastava | June 18, 2019
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As the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters

By Akanksha Nagar | June 17, 2019
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The company will help bridge the gap between marketing and sales teams of brands with its global-ready funnel setup and organic traction powered by content marketing

By BuzzInContent Bureau | June 14, 2019
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India Influence Report 2019 by Zefmo Media reveals that 55% marketers/strategists are convinced that reviews and video content(YT, IGTV etc.) will be the most effective channels while 50% are of the view that Instagram will also remain an effective platform

By BuzzInContent Bureau | June 12, 2019
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Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India, reveals why the brand chose GECs for its content initiative and partnered with Zee channels

By Akansha Srivastava | June 11, 2019
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The content platform has gradually expanded itself from a digital community for women to a full-fledged e-commerce platform. The company has now started launching brick and mortar stores as well. In a conversation with BuzzInContent.com, Priyanka Gill, Founder and CEO, POPxo, shares the challenges involved in the content-commerce approach and how she's building a formidable retail platform on the back of content marketing

By Akanksha Nagar | June 10, 2019
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The partnership aims at enhancing the content ecosystem and delivering top value entertainment content, while simultaneously helping brands reach their audiences

By BuzzInContent Bureau | June 06, 2019
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People can see ‘Paid partnership' on all the creators' branded content posts, which is important for ad transparency. Branded content ads for feed will be available to all advertisers in the coming weeks and for stories over the coming months

By BuzzInContent Bureau | June 06, 2019
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The web series is a part of the new entertainment section that will also stream trending content across music, movies, politics, sports, business and astrology

By BuzzInContent Bureau | June 06, 2019
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In the complex business of technology, be it B2B or B2C, leading companies such as Microsoft, Intel, Adobe and Google are using content marketing to drive brand relevance, advocacy and empowering customers with information. BuzzInContent.com finds out how content is helping tech brands to reach out to relevant audiences and what solutions do publishers have in store

By Akansha Srivastava | June 04, 2019
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Sameer Saxena, Chief Content Officer and Head, TVF Originals, shares their plans to launch 25-30 shows spanning across genres and offering viewers a premium content experience. He explains how their viewers are coming from tier II, III cities and global markets, including USA, UAE and Australia

By BuzzInContent Bureau | May 28, 2019
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Han, Chairperson of TopSocial India, tells BuzzInContent.com about the evolving content marketing and brand content space in India. She shares how the platform aims to rope in influencers from remote geographies, betting majorly on its technology

By Akanksha Nagar | May 27, 2019
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Karthik Nagendra, CEO, Thought Starters, suggests a few tools to up your content marketing game and improve ROI

By Karthik Nagendra | May 24, 2019
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Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift

By Akansha Srivastava | May 22, 2019
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