In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share

BuzzInContent.com asks content practitioners how content can help fetch engagement, which is beyond likes and shares, and eventually leads to ‘call to action'

In a conversation with BuzzInContent, Kannan, Co-Founder and CEO, says the brand is open to all kind of content partnerships if it increases engagement with consumers and helps them understand the concept of online doctor consultation

BuzzInContent.com brings to you tips and solutions that will help brands stand out with their regional content strategy and win consumers' mind space by producing culturally relevant content for them

Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

Brands realise the importance of local languages and nuances to connect better with customers but still have fenced themselves from putting forward regional content on a larger scale. BuzzInContent.com, in conversation with agencies, brands and content platforms, digs deeper into the challenges that are restraining brands from exploring vernacular enough

According to the report, the top five Google searches related to content marketing were: content marketing strategy, content marketing institute, content marketing agency, content marketing examples, and content marketing definition

In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers

With Jambo's launch, we are challenging the thinking that adults don't enjoy cartoons and animated content, says Anirudh Pandita, Co-Founder, Pocket Aces

BuzzInContent talks to Chopra, EVP and the Head of India Business, on the back of the launch of the second leg of the #BerokZindagi campaign. Chopra talks about the nuances of building a content marketing campaign and how it helps brands engage with consumers

Matthew Sawyer, Marketing Director at Datadial, shares how they measure content marketing effectiveness: a straightforward approach that's delivering for their clients, with a core methodology that could also work for you

Wadhwani Foundation will utilise the content studio's skills to generate ideas to make the show on ET Now more entertaining and interesting for viewers in its 8th season

For three years now, Bigo Technology has been engaging users through live streaming and short-format content videos via its platforms Bigo Live and Likee. Nagesh Banga, Deputy Country Manager, Bigo Live, shares with BuzzInContent.com what they have on offer for brands and why live streaming will be the biggest thing in coming years

No matter how good a content piece is, it always stands the risk of falling flat if it is not supported by the right images. Experts say a good picture can make content more intriguing for users. But how well do brands understand this? BuzzInContent.com does a deep dive on the role of images in making content more appealing

Idea theft in the content marketing industry is rampant. Why are brands and their media agencies fishing for ideas all the time and what can content creators do to protect their ideas from being copied and implemented by other creators? BuzzInContent.com finds out

The digital insurance provider believes when it comes to content, the brand and its tonality should be the same across mediums whether it is call centre, an emailer or a blog. In a conversation with BuzzInContent.com, Kavita Chowkimane, VP Marketing, Acko shares the brand's content strategy

Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to the content they choose to share

As customers become more sentient of their encounters while interacting with any brand online, the need for an effective customer experience is essential. As content plays a vital role in such a journey for customers at various touch points, BuzzInContent.com tries to understand what it takes to create an effective content strategy for a great CX and how that can lend a brand a lifetime advocate