BuzzInContent Awards 2021 Winners Announced

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On the sidelines of Goafest, BuzzInContent.com met Matt Eastwood, Global Chief Creative Officer, McCann Health, to discuss how pharmaceutical brands can handle challenges in the category through content

By Akansha Srivastava | April 17, 2019
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Do brands have the choice of either/or? Should their content be omnipresent with the risk of spending money with little results? What should an ideal content strategy use – paid or owned or earned media? BuzzInContent.com explores with content marketing practitioners

By Akansha Srivastava | April 11, 2019
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Launching the second leg of its content initiative, ‘The Great Indian Traveller', Jayraj Jadhav, Vice-President, Marketing and E-Business, tells BuzzInContent.com how the brand has increased its spend on content marketing five times more than the first year

By Akanksha Nagar | April 10, 2019
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Digibooster is focusing on becoming the go-to place for anyone looking to buy short-format content, including content websites, brands, Facebook pages, YouTube aggregators and even individual influencers looking to build deeper engagement and traffic on their websites and pages

By BuzzInContent Bureau | April 10, 2019
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Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past

By Akansha Srivastava | April 09, 2019
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Voot Studios will enable advertisers to engage consumers with branded shows, sponsorships and interactive formats along with other content solutions. The online streaming service, which has announced 30 new original series, is targeting to reach the 100-million subscriber mark by end of FY20

By BuzzInContent Bureau | April 08, 2019
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To ensure a content piece meets its objective, brands these days need to remain observant during the execution period

By Akansha Srivastava | April 03, 2019
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Content distribution strategy has become mobile-first these days but desktop and tablet audiences are no less important. Content creators and platforms have to deploy specialised skill set for all three channels and cannot ignore tablet users even though they are 1-2% as they are the decision makers

By Akansha Srivastava | April 02, 2019
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BuzzInContent.com compiles a list of ideas, strategies and methods that can help brands stand out in the maze of content being produced in times where everyone wants to get their share of consumers' love

By Akansha Srivastava | April 01, 2019
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In an interaction with BuzzInContent.com, Chief Content Officer and Head of TVF Originals shares what all a brand drives from branded content. He talks about the freedom of creators and how marketers and creators are evolving to make sure a brand isn't force-fitted in any branded content

By Akanksha Nagar | March 28, 2019
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The OTT platform launches its first branded content series, ‘Love Ok Please', for Too Yumm!

By BuzzInContent Bureau | March 26, 2019
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FCB's content production arm FuelContent India has conceptualised and executed the content initiative that celebrates women who dared to follow their unconventional dreams and show the world that they are physically strong too

By BuzzInContent Bureau | March 26, 2019
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Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms

By Neha Kalra | March 19, 2019
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As the brand launches a series of recipe videos in partnership with Gobble, Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, shares the brand's content strategy with BuzzInContent.com

By Akanksha Nagar | March 18, 2019
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The first in the mini-series features 14 supercars and their passionate owners trying to notch the best lap record at the Buddh International Circuit. The aim is to make the obsession with racing reach a fever pitch in India through high-quality content

By BuzzInContent Bureau | March 15, 2019
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The digital-first agency, The Small Big Ideas, conceptualised and executed the social media content initiative for the Hindi movie channel. Besides creating engagement across social media platforms, the agency's social media strategy revolved around usage of Giphy as a platform, creating dubstep using Bollywood dialogues and relatable topical content and memes

By BuzzInContent Bureau | March 14, 2019
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Not all brands understand the right art and science of content distribution. A lot of times, brands end up dumping links on social media, running ill-planned content on mismatched platforms and then hope to generate an optimised return on investment

By Akansha Srivastava | March 14, 2019
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YellowBulbs aims to partner with agencies, publishers and brands, with emerging technologies to create more effective branded content, content-led IPs and collaborating with distribution networks

By BuzzInContent Bureau | March 13, 2019
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