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As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

By Akansha Srivastava | December 26, 2018
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Madhavi Irani, Chief Officer - Content, Nykaa, writes about Intelligent Content, a way of thinking through the way content is organised and managed

By BuzzInContent Bureau | December 24, 2018
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As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing

By Akansha Srivastava | December 18, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how content marketing, done inspirationally and intelligently, can honestly play a decisive role in the imminent cliff-hanger of 2019

By Shivaji Dasgupta | December 18, 2018
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BBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining

By BuzzInContent Bureau | December 14, 2018
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Founded in 2010, Mustache specializes in creating award-winning original and branded content for digital, broadcast and social mediums

By BuzzInContent Bureau | December 12, 2018
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Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them

By Akansha Srivastava | December 11, 2018
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Having a celebrity's face also helps marketers develop a perspective and connect with customers, cutting through the clutter, Ramprasad told BuzzInContent.com

By BuzzInContent Bureau | December 10, 2018
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The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category

By BuzzInContent Bureau | December 05, 2018
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In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

By Akansha Srivastava | December 04, 2018
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This partnership will offer content services for brands specifically on and for social media

By BuzzInContent Bureau | December 03, 2018
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As content marketing becomes need of the hour for marketers in a digital era, print in India is already providing much more effective solutions to brands. The medium is playing to its strengths that include trust, credibility and deep reach to deliver results. In a series of articles, BuzzInContent.com explores various facets of content marketing in print

By Akansha Srivastava | November 27, 2018
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In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content

By Akansha Srivastava | November 27, 2018
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Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

By Akansha Srivastava | November 20, 2018
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The Group Chairman and CEO of FCB India talks to BuzzInContent.com about the agency's focus on content marketing with the launch of its content production arm FuelContent

By BuzzInContent Bureau | November 20, 2018
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Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format

By BuzzInContent Bureau | November 14, 2018
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Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts

By BuzzInContent Bureau | November 14, 2018
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In an interaction with BuzzInContent.com, Chen, General Manager, UC Ads, talks about the evolving landscape of content marketing, the role mobile internet will play in its exponential growth and how the Alibaba group company is tapping the growing languages market to tap into India's user base

By Akansha Srivastava | November 13, 2018
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