BuzzInContent.com brings a few branded content initiatives undertaken by brands to strike a patriotic flavour among consumers

On the sidelines of the launch of Parle-G's first branded content film series as part of the second leg of the campaign #YouAreMyParleG, BuzzInConntent.com caught up with Mayank Shah, Category Head, Parle Products to talk about the brand's first video series and its attempt in the branded content space. The five-part series digital films have been inspired by real-life incidences shared by consumers

Headquartered in Mumbai, the studio aims to fill the void of creating entertaining content by using insight-based communication for brands

Tata Capital's Chief Marketing and Digital Officer Abonty Banerjee tells BuzzInContent.com that being information-heavy makes content marketing an essential tool for BFSI brands

Prior to joining Wavemaker, Nagarajan led the content practice for GroupM. He will work closely with Kartik Sharma to build and integrate content, creative and technology services. In the new alignment, Quasar, the creative and technology agency, will report to him

Honey Singh, Co-Founder & CEO PR and Content Marketing, #ARM Worldwide, writes how with a well-drafted PR and content marketing strategy, a start-up with a single-digit team can compete with the top guns in the industry. He also suggests 10 ways to do content marketing for your start-up

Brands spare no medium to reach out to consumers and with the advent of OTT platforms, they have got a new means to communicate. But are these just another medium to put content or can they actually provide real scale and reach to the content initiatives of brands? BuzzInContent analyses

In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement

Industry leaders reveal their strategy to increase engagement on branded content at the D-Code digital review in Mumbai

To change the attitude towards the girl child, the automotive giant has planned a number of activities that includes creating relevant content around the campaign in partnership with Terribly Tiny Tales

Almost 30% of the marketers said consolidating their content marketing strategy would be their key focus for 2018, closely followed by measuring ROI at 27%, reveals ‘The State of Indian Digital Marketing - a CMO Perspective 2017-18' study

The combined team consists of television experts, filmmakers, writers, bloggers, animators and storytellers that will create branded content to push their message out to consumers in exploratory formats

From GIFs, memes, jokes to everything about football, the content caught the attention of fans during the World Cup

The platform, which gets 45% of its total revenue through content marketing, is currently working with over 70 brands to co-create mom and parenting content. Prashant Sinha, Chief Operating Officer at Momspresso spoke to Buzzincontent on its expansion plan

Ogra shares the challenges brands face while choosing a content partner and how they are using content to build trust

Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers

As part of the ITC brand Vivel's larger integrated campaign #AbSamjhautaNahin, the brand has undertaken various content initiatives with a strong purpose to encourage positive action that inspire, educate and empower women

Priyadarshi Banerjee, National Revenue Head, Digital and Marketing Head, International Brands and Vidyut Patra, Head of Content Studio at WWM talk about the company's extending focus and strategy in the content space and how can the brands leverage it