In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick
By Akansha Srivastava | December 04, 2018This partnership will offer content services for brands specifically on and for social media
By BuzzInContent Bureau | December 03, 2018As content marketing becomes need of the hour for marketers in a digital era, print in India is already providing much more effective solutions to brands. The medium is playing to its strengths that include trust, credibility and deep reach to deliver results. In a series of articles, BuzzInContent.com explores various facets of content marketing in print
By Akansha Srivastava | November 27, 2018In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content
By Akansha Srivastava | November 27, 2018Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year
By Akansha Srivastava | November 20, 2018The Group Chairman and CEO of FCB India talks to BuzzInContent.com about the agency's focus on content marketing with the launch of its content production arm FuelContent
By BuzzInContent Bureau | November 20, 2018Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format
By BuzzInContent Bureau | November 14, 2018Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts
By BuzzInContent Bureau | November 14, 2018In an interaction with BuzzInContent.com, Chen, General Manager, UC Ads, talks about the evolving landscape of content marketing, the role mobile internet will play in its exponential growth and how the Alibaba group company is tapping the growing languages market to tap into India's user base
By Akansha Srivastava | November 13, 2018As content marketing moves from the fringes of media plans to acquire more significant space, agencies are deploying futuristic research techniques to measure its impact. Wavemaker's South Asia CEO Kartik Sharma talks to BuzzInContent.com about content marketing, its impact and the future
By BuzzInContent Bureau | November 12, 2018With the growth in appointment viewership attributed to affordable data and the rise of vernacular content, content and ad-funded content will become very important
By BuzzInContent Bureau | November 12, 2018Kansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier
By Akansha Srivastava | November 05, 2018Sunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change
By BuzzInContent Bureau | November 05, 2018The partnership will see both come together to jointly develop and produce video content which will help brands tell their stories
By BuzzInContent Bureau | October 31, 2018Mehta believes that marketers have to do a lot of unlearning to understand the game of content marketing. He also emphasised on the fact that content marketing cannot be done on an ad-hoc basis and is fetches results only in the long-run
By Akansha Srivastava | October 30, 2018The tourism agency is launching a content initiative UnDiscover Australia in collaboration with ESPNcricinfo during the upcoming India's tour of Australia. The initiative, which is likely to reach 20 million cricket fans, will be woven into the cricket programming of the digital platform
By BuzzInContent Bureau | October 30, 2018The first individual YouTube content creator in India to cross 10 million subscribers mark, Bam wants creative freedom from any brand partnering with him
By Karuna Sharma | October 23, 2018Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers
By Akansha Srivastava | October 23, 2018