Varun Raina, Marketing Manager, Airbnb, talks about the brand's content marketing insights, content marketing golden rules and the importance of influencers for disseminating content

In an interview with BuzzInContent.com, Ayadassen spoke about the potential of content marketing, why Reuters got into this field and the usual mistakes brands make while undertaking content marketing campaign

Content offers the unique option of creating higher engagement in the otherwise low involvement insurance category, says Pankaj Gupta, CMO of HDFC Life

Pranay Swarup, CEO & Co-Founder, Chtrbox, feels content marketing today is the free entertaining, informative, or interesting content that encourages potential customers and existing ones to stay connected with your brand, your category and what you stand for

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about Journeyman Strategy, which is a unique and relevant way to design content for the luxury customer, rooted in the deepest-possible understanding of his psycho-economic stature

BuzzInContent.com speaks with one-of-its-kind of video content platform that generates user-generated content targeted specifically at the college-going age group. The platform talks about how brands can leverage their pool of young consumer data to engage with the youth

The recently appointed Chief Marketing Officer of the financial website talks about the brand's marketing strategy and its focus on educating consumers and targeting millennials through content

Big FM's content studio acquires Mania Ki Duniya (over 300k+ YouTube subscribers) characters Baba BC and Mehta Kuch Nahi Kehta. Thwink will also partner with brands to give them an edge with character integration

The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

Balan, Head of Digital Marketing, talks in-depth about creating good content, the beer brand's focus on video content and challenges in the video content space

86% of consumers can tell the difference between branded content and editorial, 75% claim to be interested in content if it is ‘relevant to them', whether it is branded or not. In addition, 73% prefer branded content to traditional forms of advertising

Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands

Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia, talks about the importance of using the right kind of celebrities and influencers in content generation and how content should be engaging

The research shows branded content campaigns are more effective if they include personalised elements. 63% agree that personally relevant content improves how they feel about the brand associated with it and 58% see brands in a more positive light if they provide them with content that matches their interests

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how in the emerging world of Content Marketing, the stimulus must always be the experience while the desired response is the brand

Known for doing stories in 140 characters and integrating brands seamlessly in them, the content platform is now trying various forms of video content

Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy

Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing