We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform

The agency will reinforce the digital footprint of the Teji Mandi brand, and establish it as a go-to solution provider for smallcase investments

The campaign celebrates the new generation's independence and freedom, as well as their accomplishments, which has produced a generational shift in the world we live in

The brand roped in influencers like Surbhi Sharma, Nimisha Arora, Rashmi Thakur, Varsha Balani, among others

With the Creators Arena, the brand aimed at creating a disruptive and unique experience around N-Line to appeal to the youth, making it a hip and cool brand to be associated with

Murdia was earlier serving as the Vice-President of Marketing at Zeel

Shivani Kamdar, Associate Creative Director, SoCheers, shares how one can up their game when it comes to engaging with the generation Z

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that participating in the ecosystem that enables learning and opportunities not only positions a brand as helpful and resourceful, it also adds to its cultural relevance

The nationwide hunt will provide a platform for budding creators to channel their day-to day beauty passion into a full-time career

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the social change campaign “Period of Pride

The virtual event held between December 14-17 set high benchmarks in the Indian A&M industry with over 500 LIVE concurrent audiences during awards on YouTube alone

While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting decode Cadbury's iconic campaigns and the recent video by a young digital creator, for the chocolate brand, which has set a new benchmark

The studio draws in the collective strength of over 125 magazine titles, their websites and digital media assets

With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the youth today is bored with brand anthems and is more interested in deeper dialogue and explanatory graphics, including short films/music videos with elaborate narratives and performance poetry

Through this association, the brand aims to communicate the benefits of using the correct knife while cooking

The series streaming on Telugu OTT platform aha is a remake of the family drama “What The Folks!”