With most brand managers targeting sheer numbers- likes, shares and comments- experts say the very purpose of a brand is getting diluted and they discuss how the brands should focus on the creative aspect too
By Akanksha Nagar | October 26, 2021The final deadline to enter the awards is November 8, 2021
By BuzzInContent Bureau | October 25, 2021The final deadline to enter the awards is November 8, 2021
By BuzzInContent Bureau | October 20, 2021As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue
By BuzzInContent Bureau | October 18, 2021While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement
By Akanksha Nagar | October 14, 2021During Durgotsav, the platform will stream pujo special shows and movies every Friday this October along with TV shows like Mithai, Amader Ei Poth Jodi na Sesh Hoy, Aparajita Apu, Dadagiri (Season 9) and Uma
By BuzzInContent Bureau | October 12, 2021Shobit Bhargava has joined as the National Sales Head for the General News Cluster, Network18 Digital. Sonali Melmane has been appointed as the Regional Head (West), Gunjan Mann has been roped in as the Regional Head (North), Sasi Venkatesh has joined as the Regional Head (South). Aneesha Ranjan has moved to a central strategy role
By BuzzInContent Bureau | October 08, 2021The beverage brand recently announced an ultimate virtual fan party of Money Heist, which will be streamed on Netflix India's YouTube channel. While Yashraj Mukhate has composed a special invite, YouTuber Mythpat is creating a stir in a latest video
By BuzzInContent Bureau | October 08, 2021Creators talk about their relationship with brands and what needs to be done to make the most out of brand integrations
By Sneha Srivastava | October 01, 2021The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact
By Akanksha Nagar | September 28, 2021Raghav Bagai, Co-Founder, Sociowash, writes about the massive engagement that brands can derive by jumping on the bandwagon of meme marketing but if done the right way
By BuzzInContent Bureau | September 15, 2021The video with the theme ‘Struggles of Being in Your Early 20s' is targeted at Gen-Z
By BuzzInContent Bureau | September 14, 2021The dating app's #ConversationOnConsent movement in partnership with Yuvaa and Pink Legal aims to encourage conversations on consent
By BuzzInContent Bureau | August 25, 2021Naiyya Saggi, Founder and CEO of BabyChakra, will join MyGlamm as Co-founder and President. She will spearhead the mom-baby vertical and build the overall community vertical for the group
By BuzzInContent Bureau | August 18, 2021The goal behind the mandate is to use digital platforms to drive greater engagement with users and create financial awareness at a time when more Indians are investing in financial assets than ever before
By BuzzInContent Bureau | August 12, 2021They launched a video that showcases a light-hearted engagement between friends who choose to create a unique occasion by sending each other a Black & White Hipster hamper with snackable recipes that they put together themselves and an easy-to-mix cocktail kit
By BuzzInContent Bureau | August 09, 2021Raid Nights, the brainchild of Tanmay Bhat, in partnership with iQOO and OML Entertainment and Sky eSports developed a gaming live streaming initiative
By BuzzInContent Bureau | August 03, 2021The latest initiative follows the launch of the Nivea Soft College Edition packs in four designs that celebrate four unique personas of college girls — Fashionista, Sporty, Entertainer and Smarty
By BuzzInContent Bureau | July 29, 2021