Hotcult shall be creatively led by Rupesh Kashyap, the writer behind the "Swami-Savithri" ad film made for Green Plywood in 2005

Honasa Consumer had the highest number (15) of non-compliant influencers, followed by Nykaa (11) and Apple (10)

The session saw the participation of three mothers - Reetu Slathia, Karabi Pal and Shikha Chaudhary, three mothers, who spoke about their personal journeys into the gaming world

The partnership includes a series of two video assets with South Indian celebrity couples, Tarini Kalingarayar and Kalidas Jayaram, as well as Reba John and Joemon Joseph

Currently, Singh is exploring opportunities to collaborate with brands that align with her vision and ethos

Revant Himatsingka, aka FoodPharmer, has again posted a “review” of products offered by legacy brands- Kissan and Maggi

With this partnership, Meta creators promote upcoming exclusive shows on Amazon miniTV, get access to stars and shoot locations, and some will also get to be a part of the new shows

Backed by Lightspeed Venture Partners, Lumikai and 40 other top angel investors for an undisclosed amount, House of X aims to build creator-led D2Cbrands

On its journey of encouraging women to express themselves the way they want to, the brand's #GlowOutLoud campaign aims to explore what happens when emotions are expressed and unrestrained

As per the report, the youth rely on short videos/social media (60%) and online platforms (21%) to make purchase decisions

After being associated with Wavemaker for over three years and prior to that with Essence for a period of more than five-and-a-half years, Ghosh has called it a day at GroupM after a stint which lasted nearly nine years

Work done by Tanishq, Luminous, TVS Eurogrip, Center Fresh, Tetley, Aditya Birla, MOFSL, SBI General, Zee Sarthak and SuperBottoms stood out

The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website

According to experts, the gestation period of fictional shows and web originals adds complexity to brand integrations at scale. However, non-fiction shows are more topical in nature enabling OTT platforms to onboard a variety of advertisers for brand integrations in a single reality show

The #VforVigilAunty campaign led by comedian Anu Menon combines humour and education to protect the youth from fraud

With the new launch, its users will have access to latest information from SERP, which includes SERP statistics

As per the fifth edition of the India Influence report by Zefmo Media (Zefmo), India is set to have the largest base of influencers in the world

They both will train, mentor and provide revenue streams for approximately 40 million active gamers and creators in the web3 and blockchain sector