Hotcult shall be creatively led by Rupesh Kashyap, the writer behind the "Swami-Savithri" ad film made for Green Plywood in 2005
By BuzzInContent Bureau | May 23, 2023Honasa Consumer had the highest number (15) of non-compliant influencers, followed by Nykaa (11) and Apple (10)
By BuzzInContent Bureau | May 19, 2023The session saw the participation of three mothers - Reetu Slathia, Karabi Pal and Shikha Chaudhary, three mothers, who spoke about their personal journeys into the gaming world
By BuzzInContent Bureau | May 18, 2023The partnership includes a series of two video assets with South Indian celebrity couples, Tarini Kalingarayar and Kalidas Jayaram, as well as Reba John and Joemon Joseph
By BuzzInContent Bureau | May 16, 2023Currently, Singh is exploring opportunities to collaborate with brands that align with her vision and ethos
By Sakshi Sharma | May 15, 2023Revant Himatsingka, aka FoodPharmer, has again posted a “review” of products offered by legacy brands- Kissan and Maggi
By BuzzInContent Bureau | May 10, 2023With this partnership, Meta creators promote upcoming exclusive shows on Amazon miniTV, get access to stars and shoot locations, and some will also get to be a part of the new shows
By BuzzInContent Bureau | May 10, 2023Backed by Lightspeed Venture Partners, Lumikai and 40 other top angel investors for an undisclosed amount, House of X aims to build creator-led D2Cbrands
By BuzzInContent Bureau | April 11, 2023On its journey of encouraging women to express themselves the way they want to, the brand's #GlowOutLoud campaign aims to explore what happens when emotions are expressed and unrestrained
By BuzzInContent Bureau | April 05, 2023As per the report, the youth rely on short videos/social media (60%) and online platforms (21%) to make purchase decisions
By BuzzInContent Bureau | March 31, 2023After being associated with Wavemaker for over three years and prior to that with Essence for a period of more than five-and-a-half years, Ghosh has called it a day at GroupM after a stint which lasted nearly nine years
By BuzzInContent Bureau | March 20, 2023Work done by Tanishq, Luminous, TVS Eurogrip, Center Fresh, Tetley, Aditya Birla, MOFSL, SBI General, Zee Sarthak and SuperBottoms stood out
By BuzzInContent Bureau | March 09, 2023The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website
By Akansha Srivastava | March 03, 2023According to experts, the gestation period of fictional shows and web originals adds complexity to brand integrations at scale. However, non-fiction shows are more topical in nature enabling OTT platforms to onboard a variety of advertisers for brand integrations in a single reality show
By Akansha Srivastava | March 01, 2023The #VforVigilAunty campaign led by comedian Anu Menon combines humour and education to protect the youth from fraud
By BuzzInContent Bureau | February 17, 2023With the new launch, its users will have access to latest information from SERP, which includes SERP statistics
By BuzzInContent Bureau | February 09, 2023As per the fifth edition of the India Influence report by Zefmo Media (Zefmo), India is set to have the largest base of influencers in the world
By BuzzInContent Bureau | January 16, 2023They both will train, mentor and provide revenue streams for approximately 40 million active gamers and creators in the web3 and blockchain sector
By BuzzInContent Bureau | January 13, 2023