In its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories

To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds

To be held in April 2020, the annual gala event will take place in Mumbai

The brand marketing wing of Hindustan Times Digital Streams recently launched a fictional web series Friday Finance. The series has been planned in association with Aviva Life Insurance and Aditya Birla Capital

Amit Doshi, Founder and CEO, IVM Podcasts, also explains how brands can work with podcasts

The five-episode web series releasing today will have Dewar's Scotch brand being subtly integrated into the storyline

The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

DPA launched a web series, ‘Pyaar Actually', on Hotstar last month. According to Singh, convenience is the key benefit offered by OTT platforms to its viewers. So it's inevitable for the brand to be present there where the audience visits regularly

Scripted and directed by Taproot Dentsu Creative Head Titus Upputuru, HarperCollins' latest short film is an ode to the art of storytelling. A must watch

As part of the larger campaign #NoMoreDeadlines, the brand has launched a half-done music video featuring influencers, who invite their female fans to share their stories on how they defy deadlines and in return be part of the campaign

With the merger, MediaMonks adds 50 experts to the team, with the intent of doubling the India business in the coming six months

Both albums have been released globally on multiple platforms such as Apple iTunes, Spotify and YouTube

The #FreedomHair campaign disseminates the message that open hair symbolises freedom and showcases endless opportunities life offers

Launched on October 5, ‘Street Foodz of India' is an original series on the digital extension of LF

Koshy worked with the Star Network, Sony Entertainment Television and The Viral Fever

The study concludes that participants were most open-minded after reading an article

A series of letters were released on the Instagram handle and the users had to comment with songs starting from that letter, dedicating it to the food menu on McDonald's

The campaign was conceptualised and executed for the premium jewellery brand by Adfluence. The campaign saw an engagement rate of 18.99%, 5.7 million+ impressions, and the campaign posts were ‘saved' by more than 9,500 users