Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook

Last year, the brand had launched its first video educating people not to film intimate moments in mobile phones. With #ShutThePhoneUp 2.0, the brand bursts the bubble surrounding data security

The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres

The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology

The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app

The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand

Launched in partnership with MediaLink, CLX will bring eight of the world's best media and entertainment businesses to Cannes Lions and will take place in Palais II from June 17-21, 2019

The objective of the campaign was to drive the story of Indigo dying, the art facing competition from its machine printed alternatives and drive the brand's digital share-of-voice

While OTT is already a reality, how well prepared are brands to build on this massive opportunity, asks Karan Kumar, Chief Brand and Marketing Officer, Fabindia

The private insurance brand launches video series 'Real Life Real Stories' showcasing inspirational stories of common people to connect with the youth of the country

Join the Dots aims to provide the entire gamut of creative, analytical and brand integration-based services under one roof

The brand releases second video of the series bringing alive the real story of Nisha, a young girl with a rare genetic skin condition called Ichthyosis, spreading the idea of ‘family' beyond biological bonds

The theme-based amusement park will soon launch an animated series with home-grown characters while subtly integrating the brand in the story narrative

Adhering to the brand's #NourishYourDreams propositioning, Mirza echoes the notion of many other mothers like her, who believe that a child should be free to choose his/her own path

Through a short film, the brand portrays the essence of every individual involved in the tourism sector eagerly waiting to welcome their guests

Transforms Wittyfeed.com into Wittyfeed.tv and adds five new platforms — Foodmate.me, ThePopple.com, InnerVoice.ai, Geeksmate.io and Duniadigest.com

Adhering to the brand's purpose-driven communication, Brooke Bond Red Label has launched #ShreeGaneshApnepanKa, a campaign to celebrate the spirit of togetherness. It encourages everyone to open their minds and break the shackles of their notions to come together

The Supreme Court of India has decriminalised homosexuality and abolished section 377 and the country is rejoicing. Social media is abuzz with people lauding the SC for the historic judgment. Brands too have joined the celebrations online