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The campaign launched on Mother's Day included a live session through social media with a specialist on the importance of right nutrition. The brand engaged with micro- and nano-influencers from the mother's community in sparking online conversations

By BuzzInContent Bureau | May 06, 2020
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The mobile website will offer nutrition services relevant in today's challenging environment through easy recipes, expert connect and community Q&As

By BuzzInContent Bureau | April 30, 2020
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A scan of the Milkybar pack leads to different stories on sharing, helping, learning, playing out more, planting more trees and recycling come alive in the form of promises. Every pack features a link redirecting consumers to a website that plays 3D augmented reality videos that capture stories on all six promises

By BuzzInContent Bureau | January 15, 2020
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As part of the campaign, radio talk shows were held with doctors and nutritionists, educating and empowering listeners to take charge of their health, and guiding them on how to make their daily food rich in micronutrients, including iron, through a balanced diet

By BuzzInContent Bureau | November 29, 2019
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The latest tongue-in-cheek video launched during Diwali on social media encourages consumers to look beyond the world of phoney mattress stores and get online for a hassle-free experience

By BuzzInContent Bureau | November 06, 2019
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The brand has collaborated with leading chefs like Saransh Goila, Shipra Khanna, Amrita Raichand and Ajay Chopra who will create recipes using the product. It will also run a digital campaign inviting consumers to share different recipes using Alpenliebe Juzt Jelly

By BuzzInContent Bureau | May 31, 2019
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Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'

By BuzzInContent Bureau | May 21, 2019
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The seven-episode web series ‘Listerine Maximise Your Day' highlights Soman's fitness regime. He emphasises the need for holistic health and wellness and brings out how oral health plays a crucial part

By BuzzInContent Bureau | April 25, 2019
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The consumers have to post a video doing 30 push-ups, tag three of their friends to participate and earn their cake in a jar

By BuzzInContent Bureau | March 13, 2019
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The brand launches #YoungAndResponsible campaign, partnering with singers Arjun Kanungo and Jonita Gandhi. The artists create ‘Sar Utha Ke Jiyo', a song that captures the brand's essence and positions youth as responsible and focused

By BuzzInContent Bureau | November 19, 2018
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The healthcare brand's flagship initiative ‘More To Give' aims to drive a systemic change in the perception and behaviour surrounding organ donation and increase the number of donation pledges

By BuzzInContent Bureau | November 16, 2018
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The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'

By BuzzInContent Bureau | November 01, 2018
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Composed, written and sung by rap artist Brodha V, the song embodies the spirit of youth that stops at nothing and lives life on their own terms

By BuzzInContent Bureau | October 30, 2018
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In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society

By BuzzInContent Bureau | October 10, 2018
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The challenge is to shoot a video holding plank for only 36 seconds and upload it with #36SecPlankChallenge on any social media platform. For every hashtag, the company will contribute monetarily to Hrudaya Cure A Little Heart Foundation, an organisation dedicated to curing heart disorder of disadvantaged children

By BuzzInContent Bureau | September 14, 2018
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The campaign had 22 fashion and lifestyle bloggers telling their story of strength and how a saree helps them to showcase that. It has reached over 2.5 million people, with a six-time spike in visits to the Craftsvilla Instagram page. The campaign has seen over 220 posts, mostly from metropolitan cities

By BuzzInContent Bureau | September 06, 2018
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When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'

By BuzzInContent Bureau | September 03, 2018
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The initiative highlights and recognises the extraordinary stories of six women changemakers across communities who drove a positive change in society

By BuzzInContent Bureau | July 10, 2018
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