In an influencer hunt spearheaded by the face of the brand and actor Taapsee Pannu, the brand concluded the discovery of 75 diverse GenZ content creators

The agency will extend strategic and brand partnerships, content strategy and digital presence for their roster

Mates now will be integrated within Madison Media and will focus on brand solutions including in-film associations, celebrity associations, and other ancillary services related to entertainment, content and branding

Bhalla will continue with his contribution to the content industry

The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

While agencies and creators do appreciate the constructive feedback offered by the brands, they tell BuzzInContent how too much interference in every big and small part of the content creation process can cause problems as every creator/agency has its own modus operandi

With this acquisition, Good Glamm Group will get access to a robust network of influencers, celebrities and market know-how, thereby enhancing its content-to-commerce play

Nodwin Gaming aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem by investing in the digital content IP media network

In an interaction with BuzzInContent.com, Shailja Saraswati, Chief Content Officer, Omnicom Media Group, India, talks about how marketers should focus on a blend of great storytelling with an emotional connection

The goal is to provide information and inspiration driven content based on awareness and engagement. This will help pull the community of both - the advanced gamers as well as the casual gamers into the game

The three verticals will produce cutting-edge branded, immersive and original content under the Kulfi umbrella

The specialised content business unit will not only create original content for various streaming platforms but it will also work with brand partners to create and distribute

In this week's Content & Culture article, Hamsini Shivakumar and Kanika Yadav explore how brands are using real-life incidents as plots for branded content and things to keep in mind while taking this route

As part of the campaign, Zee's social content hub has launched two films and a UGC contest

For the recently launched e-sports based web-series, Dice Media for the first time has on-boarded two title sponsors- Lenovo and Loco for around 5 crores. Amit Doshi, Chief Marketing Officer, Lenovo India and Vishwanath Shetty, Vice President of Sales and Brand Solutions, Pocket Aces, talk about how gamers are difficult to reach through traditional advertising media or paid ads, and branded content is the right strategy

Instoried is targeting a $400 billion content tech market as it expands the team and global operations

The investment in Collective Artists Network will help Glance power live content on its lock screen and drive entertainment-led commerce on Roposo

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting analyse pieces of branded content from Kay Beauty, Nykaa, Mamaearth among others to find out the latest symbols associated with beauty