BuzzInContent Awards 2021 Winners Announced

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Samsung will also unveil the ‘Galaxy Creators Lounge' for the first time in India, giving creators access to latest Galaxy devices for content creation

By BuzzInContent Bureau | February 01, 2021
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In a conversation with BuzzInContent.com, the CEO of aawaz.com talks about the potential of podcasts as a medium for brands and how the lockdown accelerated its growth

By Akanksha Nagar | January 25, 2021
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As part of the #MedimixSoftSkin challenge, the brand has asked users to share photos and videos of their soft skin experience. The brand has roped in fashion and lifestyle influencers such as digital creator Kusha Kapila, blogger Niki Mehra, content creator Saloni Sehra and influencer Aashna Malani to participate in the challenge

By BuzzInContent Bureau | January 22, 2021
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In this week's Content & Culture article, Hamsini Shivakumar, Founder, Leapfrog Strategy Consultancy, reinstates the importance of cultural relevance to make any branded content piece successful, by analysing the beer brand's music video ‘Always Summer' featuring the popular musician Prateek Kuhad

By Hamsini Shivakumar | January 20, 2021
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The platform will conduct panel discussions, host engaging online content, and drive conversations for the next six months with important state-level stakeholders in the focus states of Haryana, Maharashtra, Karnataka and Telangana

By BuzzInContent Bureau | January 13, 2021
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Pocket Aces will utilise the capital raised to scale the current content output and invest further in new content formats and distribution channels

By BuzzInContent Bureau | January 13, 2021
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The brand and content platform Josh Talks curate real-life stories of people making a remarkable difference in the lives of others. The present film showcases the story of Sarita Rai from Bihar who, driven by a strong vision and supported by good advice, is affecting change in their own communities

By BuzzInContent Bureau | January 04, 2021
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The sleep and home solutions company aims to double down on its marketing wherewithal and continue to create content that adds value to the lives of its consumers

By BuzzInContent Bureau | December 29, 2020
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This week, Hamsini Shivakumar, Founder, Leapfrog strategy Consulting, analyses whether the BuzzInContent Gold winner Unacademy's ‘Let's Crack It!' and Silver winner upGrad's ‘Aage Ki Soch' live up to the categorisation of branded content and if they stand apart from the adjacent field of advertising

By Hamsini Shivakumar | December 21, 2020
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In a freewheeling chat with BuzzInContent, Murthy, Head of Marketing and Digital Communications talks about the art of finding a balance in partnerships between brands and publishers, leading to effective branded content campaigns

By BuzzInContent Bureau | December 15, 2020
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Speaking at BuzzInContent Conversations, Jason Miller, Head of Brand, ActiveCampaign, explains how content marketers can push creativity with inspiration and how one can always learn how to be more creative

By BuzzInContent Bureau | December 11, 2020
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Speaking at BuzzInContent conversations, a panel of experts from diverse fields discussed if branded content is a better choice over traditional advertising, the future of branded content, and who can create content better — brands or publishers

By BuzzInContent Bureau | December 10, 2020
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Speaking at BuzzInContent Conversations 2020, influencers, agencies and brands discuss why influencers demand a sizeable say in brand communication. They talk about influencers having an emotional connect with brands and explain why having influencers as brand evangelists work well

By Akanksha Nagar | December 10, 2020
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Speaking at BuzzInContent Conversations, experts from diverse fields discuss how brands need to find ways of making troll-proof content

By BuzzInContent Bureau | December 10, 2020
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Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic

By Akanksha Nagar | November 26, 2020
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IVM Podcasts will continue to create content under the Pratilipi banner, with an even larger and more diverse portfolio of podcasts across genres

By BuzzInContent Bureau | November 26, 2020
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Influencer marketing agencies tell BuzzInContent.com how despite the rising questions around brand safety and negative experiences amid the pandemic, brands didn't stop spending in this space. While 2020 was just a survival year for this marketing strategy, they believe 2021 will be the real game as it is to boom massively

By Akanksha Nagar | November 18, 2020
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Santhanam, CMO, HDFC Bank, tells BuzzInContent.com how content marketing is top-of-the-funnel activity for the brand and why influencer marketing is helping the brand to micro-target its customers

By Akanksha Nagar | November 16, 2020
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