In a panel discussion, experts brainstorm on how Metaverse would change the way people consume content in the future, how can it help create content that opens the door for more revenue to flow in? The panellists also touched upon “Repurposing Web 2.0 content for Web 3.0, and what Metaverse holds for brands with smaller budgets

Singh's new role will entail leveraging content to build the next big thing in social commerce and content creators' community

Ayush Shukla, Founder, Finnet Media, writes about the narrowing gap between brands and influencers and why well-defined rules and structure of the content is important to avoid disputes

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries

BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created

Anvita Arora, Anuj Rai, Ishan Naman Sinha and Parikshit Vivekanand have joined the content studio's team

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

The digital broadcaster is aiming increased ad revenues through its multiple offerings in the branded content space

At the Group she will manage a multi-skilled content team across brands such as POPxo, MyGlamm, The Moms Co, St Botanica, Organic Harvest, etc

BuzzInContent.com spoke to experts about the rise of big-ticket content associations brands have been exploring with news channels and their platforms

Nagarajan spoke about the evolution of the content and creator industry and how creators will be able to monetise their content without relying on algorithms of apps

BuzzInContent analyses India's major crypto brand's content strategy to engage with consumers even when uncertainties loom over the world of crypto

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that it is crucial that the ambitious cause of sustainability and environment is tailored to audiences in branded content in a way that they identify their own smaller causes within it

Jha will be responsible for driving Lintas C:EX Entertainment's content output through the lens of an entertainment expert and providing strategic direction to the team

In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands

By working in tandem with the brand's marketing team, the agency will execute high-value content strategies through social media posts, videos, ads, and campaigns, along with blogs, authored articles, guest posts, and more

As part of its content marketing efforts, Angel One has initiated key campaigns such as #ShagunKeShares, #EkNayiShuruaat and #BudgetKaMatlab to attract first-time investors and traders from Tier-2 and Tier-3 cities

Even if a start-up has inherited wealth to spend on large scale ad campaigns, having a fool-proof content strategy in place will only facilitate the marketing job. Experts from start-ups and digital agencies share tips on how one can go about creating an optimised content marketing strategy