BuzzInContent Awards 2021 Winners Announced

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The acquisition will help ShareChat and Moj strengthen its content operations, creator engagement and brand solutions

By BuzzInContent Bureau | September 17, 2020
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BuzzInContent.com has compiled a list of a few branded content pieces that thanked teachers for the extra mile they went to stand against the unprecedented times

By BuzzInContent Bureau | September 07, 2020
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INCA has introduced Sophia, the AI-powered global influencer, to its network in her first agency ambassadorship while expanding its portfolio in APAC via partnership with Hanson Robotics. Dokania, APAC, Product Manager, INCA talks to BuzzInContent.com about the future of virtual influencers and its capacity to provide heightened level of brand safety

By Akanksha Nagar | August 28, 2020
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Brands by now have accepted web series the best bet for greater engagement. But despite being a high-impact property that helps build higher recall, web series isn't always cost-effective. BuzzInContent.com finds out what could be the right time to invest in web series and how one can reap greater ROI

By Akanksha Nagar | August 25, 2020
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As part of the content-driven consumer engagement campaign, the brand has empanelled a jury of home décor industry experts Krsnaa Mehta, Founder, India Circus, Ronitaa Italia, Editor-in-chief, GoodHomes magazine, and Payal Singhal, leading designer, to select the deserving candidate

By BuzzInContent Bureau | August 25, 2020
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In June, Angel Broking announced the launch of its influencer marketing platform ‘Amplifiers'. It has never been seen before that a stock brokerage firm has created a marketplace for influencers and brands to connect directly while eliminating agency cost. BuzzInContent.com caught up with the company's CMO, Prabhakar Tiwari, to understand the objective behind the initiative

By Akansha Srivastava | August 12, 2020
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The content marketing activity fetched earned media worth Rs 4.2 million, and a 225% growth in engagement across platforms

By BuzzInContent Bureau | August 06, 2020
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Bolo Indya aims to empower content creators by enhancing personalisation and recommendation engine, develop language evangelists and strengthen the team

By BuzzInContent Bureau | August 06, 2020
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The Hyperlocal Content Distribution Network gets a new Business Head, a Growth Head, a Brand Head, a Head – App Partnerships and a Network Rollout Head

By BuzzInContent Bureau | August 05, 2020
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Olay collaborated with Kusha Kapila, Dolly Singh and Srishti Dixit, where the trio created humorous snackable content and integrated the brand in it without disrupting the video consumption experience

By BuzzInContent Bureau | July 31, 2020
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It has also announced the launch of an OTT platform, Stage, which will produce original content in local dialects such as Haryanvi, Rajasthani, Bundelkhandi, Bhojpuri through art forms such as comedy, folk, poetry, storytelling and motivational content

By BuzzInContent Bureau | July 27, 2020
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Rahul Ghose, Head of MoneyFlix, Sharekhan, tells BuzzInContent.com how the company's maiden edutainment platform is a digital revolution in financial education in the country and discusses its future plans

By Akanksha Nagar | July 23, 2020
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Chanakya Gupta, Head of 2GUD, Flipkart told BuzzInContent about the brand's strategy to work with smaller influencers over big shots and 2GUD's strategy with social commerce to target Tier 2 and 3 cities

By Akansha Srivastava | July 22, 2020
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Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

By Shradha Mishra | July 09, 2020
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In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India

By Akansha Srivastava | July 07, 2020
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Zoo Media is a media network that owns seven agency brands, including the flagship digital agency FoxyMoron. The Rabbit Hole is Zoo Media's video content solutions agency

By BuzzInContent Bureau | July 07, 2020
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The content marketing company has elevated Garima Sharma to the role of Chief Product and Content Officer, Martha D'Souza as Senior VP of Finance and Legal, and Abhishek Sharma as Chief Revenue Officer

By BuzzInContent Bureau | July 03, 2020
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Until two days ago, many content creators were dependent on TikTok for their livelihood. After the ban, they are left to figure out ways and means to survive in a new environment

By Akansha Srivastava | July 01, 2020
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