Beniwal created a content piece for the brand on Father's Day which fulfilled two purposes. First, just like other brands, the content was topical that built affinity. Second, it promoted the brand's month-long online tournament

Johnson & Johnson's lockdown content strategy has been to create compassionate and positive content that is purposeful and engaging. Gadgil tells BuzzInContent.com how purpose-led content strategy is not just a brand-building exercise but also fetches business

Creating relatable and relevant content around certain occasions is a way for brands to connect with consumers. BuzzInContent.com brings a list of Father's Day campaigns that made a mark this year

Brands creating food-related content is not new. But due to the Covid-19 lockdown, we can see a massive increase in cooking-related content. BuzzInContent.com caught up with Amul, KFC, Big Bazaar, chef Ranveer Brar, lifestyle platform Gobble and digital agency Blink Digital to analyse the growth of the branded cookery content space in India and the art of creating food content

Amazon Prime Video and Magicbricks will use the content of Gulabo Sitabo for cross-promotional activities

Ramaswamy, Co-Founder, The Script Room talks in length about the art of storytelling through branded content. He said if brands want to tread carefully, and only want to be associated with shows that are goody two shoes, then they could be missing out a lot. The right way to look at it is in a very large zoomed-out perspective. It cannot be too myopic. One should be game for a few trolls

In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

Content creators such as Bharti Singh, Sonam Bajwa, Kusha Kapila will be seen engaging with their audiences and sharing their version of missing mango experiences, and Slice quenching their craving

In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

The brand will showcase the stories on digital platforms in the form of video content capturing their initiatives and how they are keeping themselves protected. The video stories will also be featured on www.hargharsurakshit.com

In an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic

In an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel

The #DarkFantasyLockdownCreations campaign is a part of the bigger ITC Kitchen Project with content marketing agency Sheeko

In an interaction with BuzzInContent.com, Doshi says it would be foolish to assume that the industry's ad revenues have not been impacted due to Covid-19

BuzzInContent.com caught up with the agency and brand to talk about the idea and the execution of the content initiative that has crossed 30,000 and three lakh views on Facebook and Instagram, respectively

The report released by Mindshare and Vidooly studies the impact of Covid-19 on content consumption trends in YouTube, Facebook and Instagram in Q1'2020

The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages such as Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati