BuzzInContent Awards 2021 Winners Announced

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The series is an extension of AMFI's larger campaign ‘Mutual Fund Sahi Hai', targeting tier II and nearby cities. Set around the '90s, the relatability factor with the target audience made the series a successful content strategy

By BuzzInContent Bureau | October 18, 2018
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The six-part series won in the best branded content and media strategy category. In the series, the contestants had to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater — the mountain within

By BuzzInContent Bureau | October 16, 2018
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Chan, Managing Director, Oath, Hong Kong, India and SEA, talks about the importance of data, AR/VR in content marketing, their ambitious plan in India to challenge Google and Facebook by becoming the third biggest player in the digital advertising space and the growth of content marketing in the country

By Akansha Srivastava | October 16, 2018
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Memes are being used purely in the form of television commercials using celebrities. But the format making its way to TV is expected to open up opportunities for content marketers

By BuzzInContent Bureau | October 09, 2018
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Conceptualised and executed by Propaganda India, the content initiative #GiveABeat had heartbeats of people and children diagnosed with congenital heart disease that were recorded and used as the percussive element to compose a song

By BuzzInContent Bureau | October 04, 2018
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The video content initiative, India's ‘Reach for Better', seeks to deliver investor education messages through real-life human stories of ordinary people

By BuzzInContent Bureau | October 03, 2018
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With the launch, the mobile marketing solution provider attempts to become the largest one-stop content marketing platform

By BuzzInContent Bureau | October 01, 2018
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Rajasekar KS, GM, Marketing at Matrimony.com writes that content is still the glue that holds together the engagement. And the primary goal of content is conversation with the customer, not conversion. Conversion will follow. For content to drive conversations, it must move your audience

By Rajasekar KS | September 26, 2018
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The content initiative by the online food ordering and delivery platform will see celebrity chef Saransh Goila hosting candid chats with eight exclusive restaurant partners

By BuzzInContent Bureau | September 24, 2018
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The discount retail outlet for fashion brands reaches out to millennials with witty, humour and well-timed memes content conceptualised and executed by IdeateLabs

By BuzzInContent Bureau | September 20, 2018
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Around 80% of the audience on social media is millennials who are more into pop culture. They are consuming content that is funny and entertaining, leading to an exponential rise in meme culture. Memes and GIFs have become an easy solution for brands to weave content. BuzzInContent finds out how brands are using memes

By Karuna Sharma | September 11, 2018
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The movie studio division of Times Group came up with four creatives stating four learnings they got from their movies. The content was conceptualised by Little Monk Communications

By BuzzInContent Bureau | September 07, 2018
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The content was given a local twist while giving consumers an understanding of the wide range of products Asian Paints has to offer

By BuzzInContent Bureau | September 07, 2018
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A lot of user-generated content was fetched through ‘Bench Ki Aatmakatha' activity. As a conclusion, Kotak 811 launched a unique digital community ‘The Bench of Unity' formed by over 2.5 lakh Indians who believe they can be the change the society needs to inculcate a sense of inclusion

By BuzzInContent Bureau | August 30, 2018
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Arré Studio has roped in veteran film-maker and ad-man Harsh Dave as Executive Producer to strengthen its development and execution capabilities in the original content space

By BuzzInContent Bureau | August 28, 2018
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The web series garnered 2.4 million total views and was a follow-up to the vox pop video of #GraveyardOfLifeGoals that was launched in end of March 2018 with popular YouTube star Sahil Khattar. The content initiative is a part of the company's campaign Samjho Ho Gaya, Life Goals. Done

By BuzzInContent Bureau | August 23, 2018
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In this highly competitive age, becoming the leader of a category is like winning consumers without advertising. But maintaining a stance that's thought leading is not very difficult. But how can thought leadership content open your ways of leading the industry? BuzzInContent.com explores

By Karuna Sharma | August 14, 2018
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The content platform is offering lifestyle products like laptop sleeves, tote bags, multi-purpose pouches, phone covers, etc. It will expand into fashion and beauty over the next few months

By BuzzInContent Bureau | July 27, 2018
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