BuzzInContent Awards 2021 Winners Announced

content

Premium
Image

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Netflix India's branded content strategy, including the content initiative for the film Haseen Dillruba, where inspector Rawat from Haseen Dillruba (played by Aditya Srivastava, known for his role as Abhijeet on C.I.D.) reaches out to the OG crime-solving team C.I.D. to help him crack the case central to the film

By Hamsini Shivakumar | July 12, 2021
Premium
Image

Sid Mewara, Co-Host and Executive Producer, The Big Forkers, shares tips on creating content that is candid and keeps the audience hooked

By BuzzInContent Bureau | July 07, 2021
Premium
Image

Consumers are more likely to endorse brands that don't just adopt a social stance in the digital world but also work to execute them on the ground, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, in this week's Content & Culture

By Hamsini Shivakumar | July 05, 2021
Premium
Image

Subramanian, Head of Brand and Communication, CoinDCX, talks in detail about the brand's focus on content marketing and how it is using a new-age content strategy to educate and engage with consumers

By Akansha Srivastava | July 02, 2021
Premium
Image

Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, writes that of all influencers, gamers are known to have the best audience engagement. Content creators play games and entertain their audience. Their fan base is largely between ages 15 and 30, which is the most targeted demographic in advertising

By BuzzInContent Bureau | July 01, 2021
Premium
Image

The quality of content is a function of input and with a creative block, there could be resultant delays in production and distribution of content. Sharing their personal experiences, content marketers and experts tell BuzzInContent how to deal with creative fatigue

By Akanksha Nagar | June 29, 2021
Premium
Image

Content writers, marketers, copywriters, content marketers and digital agencies can optimise their content for the best possible impact using this feature by getting inputs from 10 stakeholders at once

By BuzzInContent Bureau | June 29, 2021
Premium
Image

In Episode 4 of Content Conversations, BuzzInContent caught up with Gaul to talk about filmmaking for brands, unscripted branded content, his views on the growth of content marketing in India, advertiser-funded programmes, ROI through content and various other things

By BuzzInContent Bureau | June 28, 2021
Premium
Image

BuzzInContent catches up with Chaitanya Nallan, CEO and Co-Founder of the D2C personal care brand, who talks about their content initiatives. He also speaks about the right strategy of creating content that helps startups stand out among well-established brands

By Akansha Srivastava | June 25, 2021
Premium
Image

Due to the pandemic's second wave, most brands went for Covid-related storylines for this year's Father's Day campaigns. BuzzInContent lists some films that caught our attention

By BuzzInContent Bureau | June 21, 2021
Premium
Image

Not just influencers or content creators, brands too have taken up the initiative to demystify BFSI content. With many applications, platforms, channels available, how can one ensure higher visibility and how brands can capitalise on it? BuzzInContent.com finds out

By Akanksha Nagar | June 15, 2021
Premium
Image

As content marketing practitioners discuss what to be kept in mind while creating helpful content, BuzzInContent lists the key takeaways in the form of a checklist

By Akansha Srivastava | June 10, 2021
Premium
Image

Content marketing professionals discuss the importance of creating helpful content, challenges associated with it and finding the balance between human-interest storytelling and practical solutions-based content for consumers

By Akansha Srivastava | June 08, 2021
Premium
Image

Through content, brands are trying to undo the definitions of parenthood set by advertising, which have been largely focussed on the mother-child unit, and expand its understanding to something more gender-neutral, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting

By Hamsini Shivakumar | June 07, 2021
Premium
Image

Natasha Puri, Content Marketing Lead at Pepper Content, writes that there is enough data to prove the effectiveness of content marketing. However, she still sees brands make a hash of it, making rookie mistakes time and again. Puri lists five mistakes with examples of content marketing that backfired

By BuzzInContent Bureau | June 02, 2021
Premium
Image

Arjun Mohan, CEO India, upGrad, talks about the brand's strategy to focus more on partnership with YouTube content creators this year

By Akansha Srivastava | June 01, 2021
Premium
Image

On May 28, BuzzInContent conducted the third Live session of its monthly chat show Content Conversations. Smita Murarka, CMO, Duroflex, Ruchika Varma, CMO, Future Generali India Insurance, Piali Dasgupta, Sr VP, Marketing, Columbia Pacific Communities and Anuj Gosalia, Co-Founder and CEO, Terribly Tiny Tales, discussed the nitty-gritty of creating content on such a sensitive and serious topic

By BuzzInContent Bureau | May 31, 2021
Premium
Image

Shivani Kamdar, Head of Content, SoCheers, writes that empathy, brand love and community building are three themes around which brands have been building their content to keep the engagement game on during these unprecedented times

By BuzzInContent Bureau | May 26, 2021
Back to Top