The association brings alive the characters in the show through audio content capsules

Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

As part of the brand's content strategy, Airtel partnered with The Viral Fever for a web reality show in which TVF actor Jitendra Kumar had to live his life Live in a fully-equipped bachelor pad for three days

McCann Worldgroup India worked with the Foundation to encourage conversations around depression and mental wellbeing of people by creating empathy and compassion among them through various content initiatives

In an interview with BuzzInContent.com, Arhio concedes that advertising agencies are really struggling to make content and they just cannot be lazy assuming that brands will do content with them on the basis of relationship

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about how brands can use events or occasions to create an endearing bridge between the content and the customer

As part of the campaign, the brand will create 2,000 minutes content in partnership with The MoneyMile, a personal finance advisory platform, through a series of conversations where industry leaders share their views on the benefits of unit-linked insurance

RoI is the big question when a brand embarks on any marketing initiative and the fact that HUL's Brooke Bond Red Label has come back for a second edition of 6-Pack Band featuring six differently abled teens is probably proof enough that content marketing does bring value to the brand. Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever, explains what the video did for the brand

Ankita Bakshi has been appointed as Creative Solutions Producer at the content marketing team for India and will work alongside Regional Sales Director Vishal Bhatnagar in building the BBC StoryWorks capabilities in India

The insurance brand has launched the web series as part of its various content initiatives to increase consumer engagement

What's Your Problem created Twitter's first live comedy show, half hour of content programming on a TV channel and a stand-up comedy show by terminally ill people

The luxury car brand partners with Group M's The Motion Content Group and The Vibe to create ‘Rushes'

The college content entertainment platform will help amplify the search for young, talented movie fans who will create special videos as a tribute to their favourite Hollywood blockbusters

Based in Mumbai, Gawandi will be responsible for instilling a robust content practice at the agency

Sociabble will act as the most credible platform for employees to share brand content within their network. Dentsu Webchutney will make sure of the quality and nature of the content being shared by the employees through various analytics, techniques and execution

CMS Asia recently concluded its fifth South Asia edition in Gurgaon, India in February 2018. This year, CMS Asia and Best Media Info also launched the inaugural Content Marketing Awards

Joshi was speaking at Content Marketing Summit Asia 2018 on the possible ways in which brands and publishers can collaborate to create epic content. The panel included Rasika Tognatta of Turner, Komal Puri of Schwarzkopf and Samir Bangara of Qyuki

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats