Launched in April 2017, BharatMartimony's content initiative HappyMarriages.com showcases relevant content besides a monthly newsletter

The fashion brand's digital agency Social Kinnect conceptualised and executed the brand's content marketing initiative by creating one lakh registrations on Facebook and fetching over 13 million impressions across digital platforms

The platform that boasts on the original, creative and entertaining content, has helped the brand build the consumer affinity

Adds new content categories such as Health and Fitness, Beauty and Fashion, Travel and Living, Recipes and Careers

Anjali Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, writes about how moment marketing is about evaluating crucial in-ways for unique and fascinating moves that provide entertainment value and brand glory

The global program aims to enable aspiring musicians through content, creative insight and collaboration

The user-generated content campaign gives consumers the opportunity to add a twist to the Cadbury Dairy Milk chocolate. Consumers can submit their entries from September to November. The winners will be announced in August 2022

The interactive content-led activity is part of Bumble's new integrated campaign to encourage single Indians to make the first move and navigate the new rules of dating in 2020

The series created by Gaana's branded content division, Gaana Studios, targets students preparing for entrance exams. The show will feature people like Euphoria's Palash Sen and TVF's Creative Head Biswapati Sarkar

The branded content initiative of the alcobev brand endorses indigenous music and promotes home-grown artists and acoustics

Cricketer Yuvraj Singh and dancer Shakti Mohan threw a dance step challenge on the short video content platform and asked the audience to create their own moves. The videos fetched over two million views in three days

As part of a digital content initiative, the cricketer talks to the MD of the company, Vipul Sabharwal, and cricket presenter, Vikram Sathaye, about his life, journey in cricket and draws similarities between the brand and his life in two video interviews

The content initiative aims to embrace body positivity and celebrate fashion for all. This time around the campaign not only focuses on the spectrum of sizes that FabAlley has to offer, but it also urges women to stir conversations about size bias and being indifferent to it

On Mother's Day, the fashion brand created content in the form of a few one-liners that are generally used by mothers for their kids

The blockchain and crypto-currency is one such approach that Sethi is driving internally and the company would be foraying in this segment with its rich audience network and strength in the content marketing

In a video interview series, Republic presents Engage, Lufthansa's Director B2C Marketing for Asia Pacific, tells BuzzInContent.com that digital and social drive the brand's content initiatives but television and radio provide them reach. Listen to Knapp as he talks about Lufthansa's approach to content and his expectations from Indian content partners

The CEO of the denim brand speaks with BuzzInContent.com in a video interview series Republic TV presents Engage on the brand's focus on content marketing, power of user-generated content and role of various mediums in the content strategy

BuzzInContent caught up with Bikram Basu, Chief Operating Officer, Allied Blenders & Distillers, in a video interview series, Republic TV presents Engage, to talk about the idea behind the brand's entry into music content space, his outlook on the content space in the alcobev category and his expectations from the content creators