BuzzInContent Awards 2021 Winners Announced

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The campaign is being marketed across Viacom18 platforms, including Colors, Colors Marathi, Voot and the network's social media handles

By BuzzInContent Bureau | March 16, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the space of “equal partner families” is ripe for more and more interesting narratives on ‘new-age dads' and ‘equal partner parenting'. The brands that still feature ‘hands-off' dads in their ads could soon begin to look ‘outdated' or ‘too traditional'/‘orthodox' in their manifest values

By Hamsini Shivakumar | March 16, 2022
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The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

By BuzzInContent Bureau | March 14, 2022
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The multi-starrer digital films from the higher EdTech platform, streaming on SonyLIV, aims to bring out the real-life journeys of select upGrad alumni

By BuzzInContent Bureau | March 11, 2022
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As part of the new campaign, in a video Pednekar shares anecdotes on the deeply ingrained traditional gender roles and the expectations which exist in dating

By BuzzInContent Bureau | March 10, 2022
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Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

By BuzzInContent Bureau | March 09, 2022
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As per the tech platform, DYT Pro is a one-stop-shop for creators to help them run their business with multiple personalised features and tools

By BuzzInContent Bureau | March 09, 2022
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Last week, Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, wrote how most female characters in Indian brand communication remain a manifestation of societal stereotypes. In this article, they delve deeper into factors that help us in moving beyond the stereotypes

By Hamsini Shivakumar | March 09, 2022
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The second edition of The Luxe Life, scheduled from March 11–15, celebrates fashion, art, and design through a five-day virtual film and shopping festival

By BuzzInContent Bureau | March 07, 2022
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Dev Batra, Co-Founder and CEO, Lyxel&Flamingo, shares the type of approaches adopted by brands for International Women's Day campaigns

By BuzzInContent Bureau | March 07, 2022
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The campaign aimed to promote the song through different influencers across two different platforms and took place from February 12 to February 21, 2022

By BuzzInContent Bureau | March 04, 2022
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The association between the two companies aims at exploring and identifying raw talents in India, grooming and enabling them to make a career for themselves in the entertainment industry

By BuzzInContent Bureau | March 04, 2022
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Glam Guru is a hybrid model Make-up IP for talented makeup artists it provides them with a platform to showcase their skills

By BuzzInContent Bureau | March 03, 2022
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Shreyansh Bhandari, Co-Founder and COO, Lyxel&Flamingo and Veda Bashishtha, Co-Founder and CEO, LYRKL, write about how brands can get the most out of their strategy

By BuzzInContent Bureau | March 03, 2022
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The campaign film by Whisper is primarily designed to illustrate how a girl's lack of period education contributes to her missing school days, a situation exacerbated by the glaring absence of period education in Indian textbooks

By BuzzInContent Bureau | March 02, 2022
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The campaign also includes a contest and the winner will receive Spykar merchandise worth Rs 1,00,000 as a prize

By BuzzInContent Bureau | March 02, 2022
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The campaign features actor Girija Oak Godbole who urges men to open up to live confidently

By BuzzInContent Bureau | March 01, 2022
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As part of the campaign, the brand has put together a series of mini-episodes narrating the stories of four women spreading goodness in unconventional ways

By BuzzInContent Bureau | March 01, 2022
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