The campaign is being marketed across Viacom18 platforms, including Colors, Colors Marathi, Voot and the network's social media handles

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the space of “equal partner families” is ripe for more and more interesting narratives on ‘new-age dads' and ‘equal partner parenting'. The brands that still feature ‘hands-off' dads in their ads could soon begin to look ‘outdated' or ‘too traditional'/‘orthodox' in their manifest values

The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

The multi-starrer digital films from the higher EdTech platform, streaming on SonyLIV, aims to bring out the real-life journeys of select upGrad alumni

As part of the new campaign, in a video Pednekar shares anecdotes on the deeply ingrained traditional gender roles and the expectations which exist in dating

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

As per the tech platform, DYT Pro is a one-stop-shop for creators to help them run their business with multiple personalised features and tools

Last week, Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, wrote how most female characters in Indian brand communication remain a manifestation of societal stereotypes. In this article, they delve deeper into factors that help us in moving beyond the stereotypes

The second edition of The Luxe Life, scheduled from March 11–15, celebrates fashion, art, and design through a five-day virtual film and shopping festival

Dev Batra, Co-Founder and CEO, Lyxel&Flamingo, shares the type of approaches adopted by brands for International Women's Day campaigns

The campaign aimed to promote the song through different influencers across two different platforms and took place from February 12 to February 21, 2022

The association between the two companies aims at exploring and identifying raw talents in India, grooming and enabling them to make a career for themselves in the entertainment industry

Glam Guru is a hybrid model Make-up IP for talented makeup artists it provides them with a platform to showcase their skills

Shreyansh Bhandari, Co-Founder and COO, Lyxel&Flamingo and Veda Bashishtha, Co-Founder and CEO, LYRKL, write about how brands can get the most out of their strategy

The campaign film by Whisper is primarily designed to illustrate how a girl's lack of period education contributes to her missing school days, a situation exacerbated by the glaring absence of period education in Indian textbooks

The campaign also includes a contest and the winner will receive Spykar merchandise worth Rs 1,00,000 as a prize

The campaign features actor Girija Oak Godbole who urges men to open up to live confidently

As part of the campaign, the brand has put together a series of mini-episodes narrating the stories of four women spreading goodness in unconventional ways