Setia, VP and Business Head, Social Commerce, Myntra, talks about the evolving creators' economy and how this is on the right track

The brand came up with pick-up lines that people used during the pandemic

Created by Red FM, the song aims to target millennial home seekers in India

It says that the country has seen a 34% jump in the number of monthly active users (MAU) of podcasts during 2021

Genesis MCN is a certified partner of YouTube since 2016, and is endowed with unique tools and expertise to manage, develop and protect YouTube channels

The official handle of Netflix India posted the collaborative video

The list celebrates a diverse set of young creators who narrate unique stories to their communities

As part of the campaign #youdoyou, Fastrack has associated with Ananya Pandey, Yuvaa, Karan Sareen, Madovermarketing, and meme pages. The influencer marketing campaign has a cumulative reach of more than eight million

A short film, Eye to Eye with the Tiger, has been filmed as part of the partnership

It pays homage to those men who came out of their comfort zones to help others and give back to the society

He will now lead the expansion of Dice Media, driving strategy, P&L, and OTT relationships

The campaign has been conceptualized and produced by Zee5 India

The launch will support brands, marketers, and advertisers to engage with their consumers smoothly as the virtual idol maintains a good image and can be more customisable in comparison to their human counterparts

The agency has already been working with Radico Khaitan for some of its key brands

The products of both brands are integrated in the story line to reach out to a larger set of audience

Collaborating with Universal Music India, the automaker has launched a platform for the enablement of young talent in India- Hyundai Spotlight. Elaborating on this, Khullar - Group Head Marketing, Hyundai Motor India, says such partnerships don't directly benefit the current consumer base but the augmented experience is cherished by all

Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the stance taken by the brands which sell products for men and how they are trying to reshape the currently accepted notions of masculinity