The digital campaign aims to free Ayurveda of its complexities and enable millenials to make it a part of their everyday life, and live a holistic lifestyle

The film was launched on the occasion of International Organic Day on September 22

HT Brand Studio created a short web series ‘Friday Finance' for the brand. The series revolves around three old-time friends who catch up every Friday and talk about jobs, relationships, future plans, and, most importantly, finances

Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav highlight how brands can bank on the relatability cost-effectiveness and engagement prospects of chat shows that are gaining popularity among TV and digital audience

The industry is expected to grow at a CAGR of 25% till 2025 to make it a Rs 2,200-crore industry, predicts the India Influencer Marketing Report

The strategic partnership aims to educate women about important topics for self-help, while creating various avenues for them to become financially independent and monetise through social commerce

Meethika has an engagement rate of 32% with 1.9 million followers. Harsh grew by over 200% on Instagram and crossed 1 million subscribers on YouTube in August alone

For the campaign, the platform has taken on board tennis player Sania Mirza as its India explorer

The cookery show is in the form of a fun and interactive weekly webisode, where Goodtime's digital audience will pick a dish or an ingredient of their choice through a poll. Using the Blue Tribe products, Chef Anahita will accept the challenge to cook dishes

The campaign was conceived by Lowe Lintas Delhi and produced by Lintas C:EX. HP also released a short film embracing true-life incidents of everyday people who have used the power of technology to accomplish their dreams in real time

This latest initiative is an extension of the brand's recipe-integration campaign to build awareness about Alpenliebe Juzt Jelly as an active ingredient in home dessert recipes, to bring alive the brand's positioning of ‘Family Mein Masti Chali'

Classplus eyes the 340 million user-community on ShareChat and Moj to build a stronger teacher-student connect

The campaign initially featured Bollywood actor Shah Rukh Khan. To amplify the message and the newly created song, the brand collaborated with influencers Rithvik Dhanjani, Gauhar Khan and Awez Darbar who dared followers to recreate the video

Pepsi has launched a set of golden cans and packs inspired by Money Heist, leading up to the virtual fan party in October 2021 for all series fans

The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

Putting the spotlight on the issue of elderly lonesomeness on World Senior Citizen's Day, the senior living community operator launched the #ReplyDontReject initiative with Bollywood actor Boman Irani. The campaign is conceptualised and executed by Famous Innovations

Speed Dial is the first in a series of short films set to be released by 8 PM Premium Black Music CDs, as part of the brand's strategy to collaborate with creators in the music and entertainment space, given its immense popularity, reach and alignment with the brand

The platform will offer features of spell check, grammar check, headline generation, plagiarism checker, panel testing and tonal and emotional analysis checker, all in one place