The report states that brands have started using influencer marketing more seriously with 54% of the influencers claiming that they have collaborated with up to five brands in a month

Season 6 showcases the enriching journey of a young couple faced with an unplanned pregnancy and eventually taking a leap of faith into parenthood

The brand is collaborating with inspirational voices of change such as Paralympic sports champions Deepa Malik and Manasi Joshi, shuttler Saina Nehwal and national football team captain Sunil Chhetri to lift consumer spirits with the new campaign

Brands put their best foot forward to celebrate India's 75th Independence Day amid these trying times and stand in solidarity with a Covid-weary people

The #LeaveAMark campaign was about celebrating women's accomplishments and their efforts that have made a difference

Ramya Ramachandran, Founder & CEO, Whoppl, puts down a checklist brands and agencies must follow in order to collaborate with genuine influencers

The video created to launch the brand's rakhi label Sneh has been conceptualised in-house

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that raising awareness for vaccination is a meaningful opportunity for brands. If done not just via expression (videos, songs, etc.) but via enablement, it can result in increasing their goodwill among the public and position them as social benefactors

The company will focus on representing and working with influencers with a niche to ensure optimum output and returns for both brands and the influencers

The creators posted videos of their feet rising above ground, giving the look of being swept off their feet. They also asked people to create similar videos. The best entries had a chance to win Mi 11 Lite phones

With this campaign, The Moms Co. aims at creating dialogues with experts in raising awareness about breastfeeding, helping address the concerns that breastfeeding moms have and making their breastfeeding journey easier

The series aims to transform different lives by breaking down the success journey of dedicated and hardworking individuals to inspire long-lasting transformation and self-exploration

The film conceptualised and executed by Coconut Films; a Mumbai-based production house, touches upon various emotions and feelings attached to returning to one's safe haven—home

The interactive short film allows viewers to make fashion choices for the characters along the narrative, seamlessly bringing alive Amazon's Har Pal Fashionable campaign messaging

The show hosted by Neena Gupta was part of the brand's #AbHaiMummyKaTime campaign that led up to Mother's Day. It featured four real-life, inspirational women – now successful entrepreneurs – who took time out from their roles as cooks to create identities of their own

The OTT platform has brought together influencers from different walks of life to present a variety of relationships. This goes well with their theme of love in different shades

The campaign evoked countless memories with thousands of netizens talking about their experiences. Many influencers such as Makapa Anand, Rakshan and Pugazh joined this clarion call and shared their fond memories

The brand has taken the influencer marketing route a bit differently. The influencers raise awareness about the new service and guides customers on how they can make the most of the ‘digital salon'