BuzzInContent Awards 2021 Winners Announced

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This campaign conceptualised by Leo Burnett Orchard sends the powerful message that recognising the LGBTQ+ community does not necessarily equate to true acceptance

By BuzzInContent Bureau | June 29, 2021
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Encubay works with women-led businesses across India and globally to provide mentorship, expert access, business resources, trusted offerings, fundraising assistance and corporate connections

By BuzzInContent Bureau | June 28, 2021
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In a month-long campaign, the brand has collaborated with music streaming platforms and taken on board 50 influencers, including Hashneen Chuahan, Sanjana Singh, Shezali Sharma, Rehmat Rattan. The influencers are known for their lip-sync, transition and dancing videos

By BuzzInContent Bureau | June 24, 2021
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The campaign features Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha. It partnered with Marathi actors Adinath Kothare, Siddharth Chandekar, Shashank Ketkar. Shine Shetty, Nikhil Siddhartha, Makapa Anand have been brought in for Kannada, Telugu and Tamil audiences

By BuzzInContent Bureau | June 24, 2021
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The campaign #APadThatBreathes documents the various travails women face on their period days, keeping it relatable and humorous. Samta Datta, General Manager, Marketing, Soothe Healthcare, shares the campaign's insights

By Benita Chacko | June 24, 2021
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The campaign was executed for the brand's realme Buds Q2 launching on June 24

By BuzzInContent Bureau | June 22, 2021
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Data-driven results from influencer marketing achieved are based on the analytics of 2.70 lakh bloggers, 7.89 lakh published posts and two million CPA clicks to global clients

By BuzzInContent Bureau | June 17, 2021
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The ideal candidate should have a strong understanding of virality, what works in the social age, and be adept at popular events every day

By BuzzInContent Bureau | June 17, 2021
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Ritesh Ujjwal, CEO and Co-founder, Kofluence, lists eight influencer marketing trends that brands can ride on to maximise reach and engagement

By BuzzInContent Bureau | June 16, 2021
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Aimed at kids, these tutorials will be conducted by professional artists using Youva's line of products such as Youva Stallion Pencils, Youva Sketch Book, Premium Colour Pencils among others

By BuzzInContent Bureau | June 14, 2021
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The catchy tune of the campaign's music video aims to empower adolescents with critical lifesaving information that promotes healthy behaviours to grow into responsible, healthy adults

By BuzzInContent Bureau | June 11, 2021
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Instagram will start testing a native affiliate tool that will allow creators to recommend products available on checkout, share them with followers and earn commissions for sales that their posts drive

By BuzzInContent Bureau | June 10, 2021
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While the influencers highlight the risks of smoking, they are seen giving friendly advice and do not come across as preachy, which can be a major put-off for youngsters. That's where this campaign scores

By BuzzInContent Bureau | June 04, 2021
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Chtrbox will continue to run as an independently positioned brand while benefiting from QYOU Media's complementary businesses including the TV channel The Q, and their influencer marketing Group in the USA. Pranay Swarup, Founder and CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox

By BuzzInContent Bureau | June 01, 2021
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On World No Tobacco Day, many brands create communication that is fear-based and reinforce the negative effects of smoking. But in this case, the brand showcased simple ways to break the habit using replacement technique

By BuzzInContent Bureau | June 01, 2021
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The brand collaborated with visual artist Gaurav Ogale, and verse creators Gurmehar Kaur, Kalki Koechlin, Lisa Ray, Ankur Tewari, Prabh Deep and Siddharth Dhanvant Shanghvi for the series

By BuzzInContent Bureau | June 01, 2021
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The influencers adopt a humorous approach, building a storyline around the fun product. The engaging storyline forces you to watch the video till the end. While promoting the product, they have created a narrative that reflects it through their campaign

By Benita Chacko | May 28, 2021
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The brand has collaborated with Himanshi Khurana for the Punjab market, Pranitha Subhash for South, Priyanka Sarkar for the Bengali-speaking audience and Hruta Durgule for Marathi speakers

By BuzzInContent Bureau | May 25, 2021
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