BuzzInContent Awards 2021 Winners Announced

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This format (nicknamed ‘.we' files to promote sharing) enables two home chefs to listen to their side of the instruction by splitting their earpods. Each earpod plays only one side of the instructions to cook the recipe with your better half in just half the time

By BuzzInContent Bureau | April 08, 2021
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In a video, he is seen gearing up for an ‘unboxing' a life-size ice block is placed in front of him. Within seconds, he breaks the ice block, ultimately unveiling a bottle of the newly launched Mountain Dew Ice

By BuzzInContent Bureau | April 08, 2021
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Started in 2019 as a platform to discover India's newest rap talent, Red Bull Spotlight is now a six-part series that will see eight rappers fight for the title. The winner will get to record a full-length album in a professional studio, a music video, an EPK and more

By BuzzInContent Bureau | April 06, 2021
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The campaign in partnership with Wavemaker India began with an on-ground activation in collaboration with delivery services company Dunzo. MTR Foods started the campaign to reach over 85,000 households with a special MTR Idli hamper and a QR code linking them to the MTR Wow Idli Cookbook

By BuzzInContent Bureau | April 01, 2021
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Though the brand is not very active on Instagram, it has kept up with the times and rolled out an influencer marketing campaign as part of the #LetsUnstereotypeIndia. Through the choice of relevant influencers, the campaign questions deep-rooted prejudices in society

By BuzzInContent Bureau | April 01, 2021
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There will be a series of communications to highlight the brand being resilient and reliable. Havas Media Group is the media buying partner for the campaign

By BuzzInContent Bureau | March 24, 2021
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The partnership will have 14 Moj creators experiencing various adventures in Ras Al Khaimah as well as sharing their travel stories

By BuzzInContent Bureau | March 23, 2021
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Hamsini Shivakumar, the Founder of Leapfrog Strategy Consulting, writes that by turning into a publisher instead of seeking sponsorship for visibility, Asian Paints shows how brands can reclaim importance by retraining the focus on their audience instead of themselves, unlike in the past where visibility came at the cost of interruptions in the consumption experience

By Hamsini Shivakumar | March 22, 2021
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In the show, there will be candid conversations on periods between contestants on the physical and mental discomfort women face during those days

By BuzzInContent Bureau | March 19, 2021
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Also since they are celebrities the audience is curious to know their skincare regime and by playing this game the audience feels that they are becoming a party to their favourite celebrities secrets.

By BuzzInContent Bureau | March 19, 2021
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This ‘Made in India' sustainable, contemporary, ethnic clothing brand combines dance with marketing, in a very quirky and smart way, to sell their products on Instagram. Started three years ago, the brand now has a turnover of over Rs six crore. All this only by creating shoppable dance videos on Instagram that fetch on an average more than two million views each week.

By Akansha Srivastava | March 18, 2021
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MTR and Wavemaker co-created the concept and Wavemaker films, the production unit of Wavemaker India, conceived and executed the campaign

By BuzzInContent Bureau | March 10, 2021
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This week, the founder of Leapfrog Strategy Consulting deciphers how Women's Day as an occasion resonates with Indian women and why do brands go gaga over it. She writes it is unclear what gap Women's Day is filling. Often, its messaging overlaps with the kind created for Mother's Day and Rakshabandhan

By Hamsini Shivakumar | March 08, 2021
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Each webisode contains musings of everyday instances and dilemmas women face in the pursuit of following their heart

By BuzzInContent Bureau | March 05, 2021
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As the lines between organic and paid communication become more transparent, some experts feel micro-influencers with their limited reach might lose out while others say they could gain more attention from brands for their organic, opinionated reviews

By Akanksha Nagar | March 05, 2021
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While influencers feel the ‘due diligence' part could put pressure on them, they want the draft guidelines to help budding influencers with their strategies

By Akanksha Nagar | March 05, 2021
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While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented

By Akanksha Nagar | March 04, 2021
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For the UGC challenge, people have to share their entries on Instagram showing how they are making the most of the time at home with friends, family, education, fitness and other creative activities

By BuzzInContent Bureau | March 03, 2021
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