The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes

The platform's emotional intelligence tool is creating a direct impact on sales and revenues for companies, Sharmin Ali, Founder and CEO, Instoried, tells BuzzInContent.com. She explains how they are using neuromarketing to help increase or decrease a particular emotion in content

The account was won following a multi-agency pitch. The agency will help further expand Trell's narrative via social media and impactful digital content

The Founder of Leapfrog Strategy Consulting writes how the agency breaks the boundaries between marketing and HR by introducing branded content to the latter through 14 short minisodes, showcasing the work atmosphere at the company

In conversation with production houses and OTT platforms, BuzzInContent explores how promotions of films and series are now more about creating content that engages and connects with the audiences in various formats, including influencer-led marketing

BuzzInContent.com talks to brands in the sleep category to discuss how they are building a credible relationship with consumers by speaking in their language through innovative content formats

The division will manage all key aspects of the creators' business, including selecting their brand collaborations across digital and non-digital mediums, personal branding and PR, content advisory, finance and admin support

Rathi has branded content experience with media houses including the Times Group, NDTV and the Zee Group. In her most recent stint, she was West Head - IPR Sales in Optimal Media Solutions, a Times Group company

With a luxurious rental each in Mumbai and Delhi, this initiative will see 15 new influencers come together every week, to collaborate and create catchy content under one roof

Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power

In an interview with BuzzInContent, Sanyal said a combination of units needs to be considered while measuring effectiveness. On digital platforms, apart from the number of views, the quality and the stickiness of the content is also critical from a marketer's viewpoint

Prabhakar Tiwari, Chief Growth Officer, Angel Broking; Snehil Gautam, Head of Marketing and Growth at Housing.com, Makaan.com and Proptiger.com and Dheeraj Kummar, National Creative Director, Brand and Consumer Experience, Motivator (GroupM), discuss the nitty-gritties of content mapping and the right way to go about it in BuzzInContent's first Content Conversations of 2021

The tool has other aspects as well — an analysis tool to tell how captivating the headline is, provide suggestions and a plagiarism checker to make the content piece SEO-friendly, among others

The tool allows businesses to input relevant information, which assists the tool to churn out quality content instantaneously, including blog ideas, social media captions, tweets, product descriptions, newsletter, podcast and marketing ideas, among other features

In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms

Measuring effectiveness of content marketing has always been the Achilles Heel for content marketers. But as the field is evolving, agencies and marketers are coming up with near-accurate possible solutions to this biggest challenge in the content marketing world

The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture