Sir John Hegarty, Co-founder and Creative Director, The Garage Soho and The Business of Creativity, and Ashley Rudder, Chief Creator Officer, Whalar, explored what they can learn from each other's experience in creative services and what are the perceived tensions between creators and creatives

Speaking at BuzzInContent Conversations, Jason Miller, Head of Brand, ActiveCampaign, explains how content marketers can push creativity with inspiration and how one can always learn how to be more creative

Wunderman Thompson has created a few films to encourage the industry to redefine short- form mobile video creativity. Facebook is also throwing open a ‘Thumbstopper Challenge', an invitation to all creative minds to submit their short stories on the brief of driving behaviour change in less than 10 seconds by July 12. The winners will be announced in August, and the top winners will get to travel to Cannes next year

In an exclusive interaction with BuzzInContent.com, George Kovoor, Wavemaker India's first Chief Creative Officer, talks about Gemini Cooking Oil's latest long-form video-led content initiative ‘Tai' and the power of storytelling in branded content

With most brand managers targeting sheer numbers- likes, shares and comments- experts say the very purpose of a brand is getting diluted and they discuss how the brands should focus on the creative aspect too

Speaking at BuzzInContent Conversations 2020, experts and industry leaders discuss the fine art of balancing technology with a human touch in the field of content marketing

TikTok also launched a campaign #MyTikTokStory to encourage Indians to create 15-second videos that reflect their personal passions and identity - be it through DIY, cooking, sports, dancing, singing, pottery or any other talents

Han, Chairperson of TopSocial India, tells BuzzInContent.com about the evolving content marketing and brand content space in India. She shares how the platform aims to rope in influencers from remote geographies, betting majorly on its technology

The event aims to honour and recognise the unsung heroes behind the screens – the ingenious minds who bring laughter and thought-provoking insights to our daily digital lives

Sunder Venketraman, Head of Creator and Content Ecosystem, Josh, shares why it is important to blend content and brand messaging seamlessly to ensure that user experience remains uncompromised

Their recent campaign #MakeItSmartwithAlexa grabs eyeballs through its interesting format. The influencers don't just promote Alexa but show us how it can be used to make our lives easier

Balancing the creators' creativity with the sacred spirit of cricket is a delicate dance brands must perfect. Experts suggest things to keep in mind while banking on influencer marketing this World Cup season

Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting write that combining cultural sensitivity with creativity and technology is how to design solutions for social impact

The campaign was launched with the aim to extend a wave of freshness this summer and tap into the creativity of the audience

Rohit Kumar Singh, Secretary, Department of Consumer Affairs, stated that the government does not intend to stifle creativity and the industry but it intends to protect consumer interests without hindering creativity and business

According to Adobe's “Future of Creativity” series report, 75% of monetisers say a brand's values are more important than their size and influence; 74% say they'd rather partner with other creators than large brands

BuzzInContent.com caught up with the experts on how they go about creating content which is backed by data without losing the essence of creativity

With this partnership, the two brands aim to bring to table creativity and thus, return on investment and valuable content - the goal is to let these communities of influencers have a place to interact with like-minded artists and give them the infrastructure to grow and collaborate in real life