The skincare brand has roped in multiple influencers and dermatologists to encourage the usage of their Cica Calming range to combat acnes as part of people's skin care regimes
By BuzzInContent Bureau | October 14, 2022Hamsini Shivakumar and Naheed Akhtar from Leapfrog Strategy Consulting emphasise the evolving significance of dermatologists as skincare shifts from beauty to health, from aesthetics to self-care, urging brands to recognise this transformation
By Hamsini Shivakumar | September 29, 2023Payal Sakhuja, Co-Founder and CEO, Ripple Links, writes about how the professionals such as doctors, dermatologists, and more, are helping brands add the much-needed credibility and believability in the brand message, helping build brand value and better recall
By BuzzInContent Bureau | January 16, 2023Hosted by Saloni Anand, Co-founder of Traya, 'What The Health!' Season 2 will continue debunking prevalent health myths and provide accurate information on various health topics
By BuzzInContent Bureau | November 20, 2023Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates
By Akansha Srivastava | December 09, 2022Community-led influencer marketing, collaborations, i-commerce, health and wellness influencers, AI influencers and subscription-based creator economy, are some of the trends that will dominate influencer marketing globally in 2023
By BuzzInContent Bureau | December 02, 2022Brands put their best foot forward to celebrate India's 76th Independence Day with striking campaigns
By BuzzInContent Bureau | August 12, 2022Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators
By Akansha Srivastava | February 15, 2018