Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

The digital agency has brought in Rajeesh Rajagopalan as Business Head and Nakul Pingale as Executive Creative Director for its Mumbai office, wins five accounts

The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app

This new role will focus on digital transformation. Sekhar will drive opportunities and strengthen Coca-Cola India's digital ecosystem and continue to lead media and allied marketing functions

In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital

In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

Tata Capital's Chief Marketing and Digital Officer Abonty Banerjee tells BuzzInContent.com that being information-heavy makes content marketing an essential tool for BFSI brands

Digital Sauce builds on market intelligence about topical themes and trends provided by RVCJ to create highly shareable videos, sketches, memes and articles

The unit will be led by Darshan Bhatt, who has been appointed as the Director of GoQuest Digital Studios operations in India, Southeast Asia, Middle East and Africa

Appoints Prachi N Thadhani to lead new vertical that will collaborate with filmmakers and content creators to produce content in the form of web series, short films, special features and cater to the demand across OTT and digital platforms

Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to the content they choose to share

The web series powered by POPxo is featured on the YouTube channel Just Human Things, the first brand to be started under Writeous Studios

Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season

The company plans to utilize the proceeds from the investment to strengthen its expertise in content creation

The content company is known to have expertise in motorsports content creation

Wins ‘Best Investigative Film' of the year award for its documentary Amoli

The 2018 annual racing championship was hosted across three cities in India over a period of five months with over twenty racers in contention