As PR companies enter a space previously dominated by digital and influencer marketing agencies, industry leaders feel the lines between the two are blurring and brands can benefit from both

As part of the #MedimixSoftSkin challenge, the brand has asked users to share photos and videos of their soft skin experience. The brand has roped in fashion and lifestyle influencers such as digital creator Kusha Kapila, blogger Niki Mehra, content creator Saloni Sehra and influencer Aashna Malani to participate in the challenge

As part of the mandate, Indigo Consulting will strategically manage Maybelline New York's digital and social media campaigns and extensively support the velocity of their eCommerce efforts on the backbone of their core combination of a robust analytics operation, newly celebrated and revamped team, and their industry leading technology practice

In a conversation with BuzzInContent.com, MVS Murthy, Head of Marketing and Digital Communications, says voice content is likely to overtake video in the coming years

SBI Life Insurance, under its digital property ‘Real Life Real Stories', showcases selfless acts of unsung heroes and their empowering journeys to encourage others to bring about a change in the society

The brand marketing wing of Hindustan Times Digital Streams recently launched a fictional web series Friday Finance. The series has been planned in association with Aviva Life Insurance and Aditya Birla Capital

The digital property is built on the proposition of approaching life with the zest and enthusiasm of a child and to live in the moment, free from worldly worries

Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

The digital agency has brought in Rajeesh Rajagopalan as Business Head and Nakul Pingale as Executive Creative Director for its Mumbai office, wins five accounts

The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app

This new role will focus on digital transformation. Sekhar will drive opportunities and strengthen Coca-Cola India's digital ecosystem and continue to lead media and allied marketing functions

In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital

In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

Tata Capital's Chief Marketing and Digital Officer Abonty Banerjee tells BuzzInContent.com that being information-heavy makes content marketing an essential tool for BFSI brands

Digital Sauce builds on market intelligence about topical themes and trends provided by RVCJ to create highly shareable videos, sketches, memes and articles

The unit will be led by Darshan Bhatt, who has been appointed as the Director of GoQuest Digital Studios operations in India, Southeast Asia, Middle East and Africa

Appoints Prachi N Thadhani to lead new vertical that will collaborate with filmmakers and content creators to produce content in the form of web series, short films, special features and cater to the demand across OTT and digital platforms