The account was won following a multi-agency pitch. The agency will help further expand Trell's narrative via social media and impactful digital content

The creators gathered to share their insights on the evolving digital landscape and to discuss the opportunities and challenges faced by social media influencers

OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries

Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to the content they choose to share

YellowBulbs aims to partner with agencies, publishers and brands, with emerging technologies to create more effective branded content, content-led IPs and collaborating with distribution networks

Deshpande has been a part of GroupM for over eight years, and has served as the Head of Mindshare Content Plus for the last three-and-a-half years

Appoints Prachi N Thadhani to lead new vertical that will collaborate with filmmakers and content creators to produce content in the form of web series, short films, special features and cater to the demand across OTT and digital platforms

This docuseries video lays down Nick's YouTube journey since 2014, from his first video gaining three million views to performing at the YouTube FanFest to launching his YouTube series ‘The Office Canteen' with UpGrad.

The division will manage all key aspects of the creators' business, including selecting their brand collaborations across digital and non-digital mediums, personal branding and PR, content advisory, finance and admin support

In these uncertain times, the brand is focusing on how it's more important for men to become equal partners in household chores. The brand launched a film, which is a throwback of the #ShareTheLoad campaigns, collaborated with influencers, launched social media contests, TikTok challenge and more

Darshan Bhatt, Director, GoQuest Media Ventures, writes how consumers today are spoilt for choice when it comes to consuming content — be it on a TV set, a mobile device or via OTT platforms

Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms

The last two years have seen a rapid rise in the digital content and media landscape, and OML said this has paved the way for its comedians to take this digital entertainment realm by storm by diversifying their craft to content creation, vlogging, streaming, writing, acting and business ventures

BuzzInContent.com dives into experts' outlook towards the impact of Twitter's new 'view count' feature on digital content creators and influencer marketing

Nodwin Gaming aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem by investing in the digital content IP media network

The web series features popular digital content creators such as Ashish Chanchlani, Ahsaas Channa and Triggered Insaan

The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes

From being an engineer to digital content creator to entrepreneur and now an investor, Allahbadia has partnered with Shalini Vadhera to bring her beauty brand to India