Aanchal Chauhan of Bira 91, Aashish Chopra of ixigo, Karan Kumar of Fabindia and Pradyut V Hande of Clevertap share important tips, if kept in mind, that can do wonders for the brands' content marketing strategies in the long run

Dabur will provide dry ration and other essentials to 23 families of honey collectors in the Sundarbans whose livelihoods were impacted due to multiple cyclones and massive floods over the past few months

Vyom Charaya, Director Brand Solutions, The Viral Fever, lists the essentials for brands with reducing attention spans of audiences and increasing content consumption options

According to the report, social commerce will constitute 7% to 9% of online retail spending

The agency will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers in order to promote its skincare range of facial kits

The online delivery app has partnered with Zee5's upcoming movie ‘Helmet' and AtlBalaji's web series ‘Cartel' to promote its ultra-fast grocery delivery offering within 19 minutes

These stories have been narrated by the warriors themselves. #AgentofSafety is part of Har Ghar Surakshit, a public awareness initiative by Godrej Locks to make people safety conscious

The initiative aimed to recognise the relentless efforts of the truck drivers and showcase gratitude for their work. Season 3 emphasises on getting truck drivers vaccinated at a place of their convenience

Season 6 showcases the enriching journey of a young couple faced with an unplanned pregnancy and eventually taking a leap of faith into parenthood

Ritesh Agarwal, Manu Kumar Jain, Ankur Warikoo, Kabeer Biswas interview Srikant for a job. The stalwarts from Oyo, Xiaomi, Nearbuy and Dunzo are part of a marketing gimmick for the upcoming web series The Family Man 2. The campaign is conceptualised and executed by Prime Video team and SoCheers

The campaign brings together stories of heroes such as Desraj Singh, Daulat Bi Khan, Sharib Hassan, Ananya Wig, Sabrina and many more who went beyond their call of duty to extend support and help to those in need at a time when India is grappling with the second wave

Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

Hypd Store aims to utilise the funds on product enhancement, growth and category expansion

Bobble's AI engine will understand consumers' real-time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala's relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing

The record was created on the Rs 1,000+ crore noodle brand's 10th anniversary, which has seen a growth of more than 50% in the year FY 2020-21

With strained budgets and rising content consumption amid the Covid-19 pandemic, BuzzInContent.com finds how brands across categories are putting greater focus on content marketing initiatives with a much more focused approach and spends this festive season

Nykaa TV (the video platform for Nykaa) recently grew its YouTube subscriber base to 1 million subscribers

Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium