For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out

Mehta will take care of entertainment and sports, branded content, music and IP creation along with experiential marketing. Mayne will look after social media practice and driving the creation of agile content that powers performance marketing

Known for creating unique experiences for customers, Nexa with its music property Nexa Music has been creating opportunities to promote original English music in the country. Having initiated on-ground experiential marketing in the form of Nexa Music Live Gigs, Shashank Srivastava, ED, Maruti Suzuki, tells BuzzInContent.com about future plans and how it amplifies reach

The brand promoted its Reno2 phone through massive influencer marketing, content partnerships with travel and lifestyle publishers and experiential marketing around the music festival

With the Creators Arena, the brand aimed at creating a disruptive and unique experience around N-Line to appeal to the youth, making it a hip and cool brand to be associated with

Sharing content marketing trends for the next year, Bali, National Head of Client Partnerships and Business Head, North- Zoo Media, discusses how brands will be a lot more strategic with their spends on content. Performance-based content will be the direction in which branded content will continue to move, she says

Shobit Bhargava has joined as the National Sales Head for the General News Cluster, Network18 Digital. Sonali Melmane has been appointed as the Regional Head (West), Gunjan Mann has been roped in as the Regional Head (North), Sasi Venkatesh has joined as the Regional Head (South). Aneesha Ranjan has moved to a central strategy role

Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

As part of the campaign, the brand is crowdsourcing ideas from consumers to suggest the ingredients of the brand's upcoming Dairy Milk limited-edition chocolate. To amplify the campaign, the brand collaborated with LBB to execute an event and also partnered with leading food influencers to promote it

Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials

Shiraz Khan, Founder of Spicetree Design Agency, writes about how IoT devices provide content marketers with massive volumes of data that offer multiple benefits

Nirav Khandhadia, Business Head, ‘Why? Stay! Calm!' will spearhead the vertical. Brand Street has previously done movie-brand integrations like Phillauri-Uber, Jolly LLB 2-Lotus Herbals, Baahubali 2-Hike messenger, Badrinath ki Dulhania -Voltas Fresh Air Coolers