From UGC to influencer marketing and personalised content, content marketers share trends that should be your brands' go-to strategy this festive season

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that solidarity, support and gratitude were the main themes that the brands banked on in their content this festive season

With strained budgets and rising content consumption amid the Covid-19 pandemic, BuzzInContent.com finds how brands across categories are putting greater focus on content marketing initiatives with a much more focused approach and spends this festive season

The brand has roped in fifteen national and regional influencers including – Deeksha Khurana, Pooja Mundhra, Nikki Mehra, Ashi Khanna and Sukhmani Gambhir, among others

iCubesWire stated that it is set to help brands across industries amplify their reach and score the most engagement by tapping into the fervour of cricket

Brands use a variety of content marketing strategies and channels to engage with their target audience during these special times of the year

D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year

The campaign is conceptualised and executed by Spring Marketing Capital

Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting writes that hybrid format tends to mix up characteristics from ads and content, as per the perceived requirement and it makes more sense to the marketer who feels concerned about the ROI on a pure branded content film and sees this as a way to continue the product sell while making it less interruptive

Qoruz unveils its comprehensive Diwali 2023 Report revealing the interplay between consumers and influencers. The report provides valuable insights into the impact of influencer marketing on brand promotion during the festive season

Panasonic has collaborated with over 50 micro chef influencers and few mini-celebrity chefs across India who will share easy home-made recipes from every corner of India on their social media handles for consumers to enjoy this festive season like any other

Hungama will create original music with renowned artists for the festive season through No.1 Yaari Jam Originals. It will also enable budding musicians through No.1 Yaari Jam Pads to create their own music

Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season

Ritesh Ujjwal – Co-Founder, Kofluence, writes that leveraging influencers for holiday marketing offers an efficient way to drive year-end goals. The relationships formed now can extend beyond the fourth quarter, setting the stage for a strong 2024

The film navigates through the laughter and tears of Ananya and Rishi, whose story resonates with the spirit of Diwali, encapsulating the essence of familial love and togetherness

Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers

To further champion the cause of adoption, Bikano invites everyone to show their support by simply giving a missed call to 970-970-5100. For every call received, the brand pledges to contribute an equivalent sum to an orphanage