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festive season

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Multiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out

By Akanksha Nagar | July 21, 2020
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Sharing the story of the largest digital food publisher, India Food Network, Naik, Co-founder and Director tells BuzzInContent.com how the platform while serving brands with content, consumers and commerce plans to launch food podcasts as well. She talks about the challenge of finding new storytellers in the space and how the platform is providing its audiences with therapeutic recipes amid the pandemic

By Akanksha Nagar | May 05, 2020
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The web series co-conceptualised and executed by GenY Medium, focuses on the role of Indian woman in society and her desire to provide nutritious food to herself and family

By BuzzInContent Bureau | December 23, 2019
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These influencers asked fans to share their own stories of family and Diwali, and how their favourite person added colour to their lives

By BuzzInContent Bureau | November 12, 2019
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The brand has managed to pull off more than 42 million eyeballs and garner consumers' trust from the recent campaign done in association with Kohli. Estimated media value of three posts and reshares is around Rs 1.5 crore

By BuzzInContent Bureau | November 01, 2019
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Flames S2 went live on October 18, Fathers Vol.2 will stream starting October 25 with both shows being available on TVFPlay and MX Player

By BuzzInContent Bureau | October 23, 2019
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Zee TV, Essence and Flipkart join hands to make TV viewing truly interactive during Flipkart's annual sale - Big Billion Days

By BuzzInContent Bureau | October 17, 2019
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This is an initiative at the company's end, started in 2014, to recognise and salute the real heroes without whose contribution the festivities would lose its glory

By BuzzInContent Bureau | October 04, 2019
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BuzzInContent caught up with Pawan Sarda, Group Head, Digital, Future Group, to know why the brand chose Instagram to launch the web series and how it intends to engage with consumers

By Akansha Srivastava | September 25, 2019
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As part of the offering, the influencers will create unboxing videos of products for the brands

By BuzzInContent Bureau | September 12, 2019
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Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says

By Shradha Mishra | May 06, 2019
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Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook

By BuzzInContent Bureau | December 18, 2018
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The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'

By BuzzInContent Bureau | November 01, 2018
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The private insurance brand launches video series 'Real Life Real Stories' showcasing inspirational stories of common people to connect with the youth of the country

By BuzzInContent Bureau | October 25, 2018
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Conceptualised by J Walter Thompson, Kolkata, the brand has released a single, composed and sung by Roy himself, exclusively on Wynk Music and Airtel TV

By BuzzInContent Bureau | October 23, 2018
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