Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about the important things to be kept in mind before starting work on sponsorship ideas for film festivals
By Hamsini Shivakumar | January 13, 2023YellowBulbs aims to partner with agencies, publishers and brands, with emerging technologies to create more effective branded content, content-led IPs and collaborating with distribution networks
By BuzzInContent Bureau | March 13, 2019In an interaction with BuzzInContent, Gandhi talks about the brand's content initiatives on digital and its focus on video content
By Akansha Srivastava | March 20, 2018The platform that boasts on the original, creative and entertaining content, has helped the brand build the consumer affinity
By Nalini Kher | February 11, 2018