While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time
By Akansha Srivastava | March 15, 2022The brand launched the campaign #KuchNahiDikhega in association with Kings XI Punjab. The campaign hashtag trended for more than four hours. The campaign went live at 6:45 pm on September 20 and the tweets kept on coming in till 1am
By BuzzInContent Bureau | October 01, 2020The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding
By BuzzInContent Bureau | August 21, 2020In an interaction with BuzzInContent, Kartikeya Bhandari, Chief Marketing Officer, talks about the brand's content strategy, its major content-driven initiatives, upcoming content plans and his views on the influencer-marketing space
By Akansha Srivastava | January 09, 2020The content platform has gradually expanded itself from a digital community for women to a full-fledged e-commerce platform. The company has now started launching brick and mortar stores as well. In a conversation with BuzzInContent.com, Priyanka Gill, Founder and CEO, POPxo, shares the challenges involved in the content-commerce approach and how she's building a formidable retail platform on the back of content marketing
By Akanksha Nagar | June 10, 2019BuzzInContent caught up with Abhinav Iyer, GM-Marketing and Strategy, Muthoot Finance, to talk about Season 2 of ‘Sunheri Soch', in which stories will be narrated by actor Madhuri Dixit Nene on Red FM, targetting female consumers
By BuzzInContent Bureau | February 21, 2022Content can be a huge differentiator for start-ups that are directly in competition with established players. Industry experts tell BuzzInContent.com what is empowering these new-age brands, which have created some remarkable content, to mould their content strategies and investments
By Akanksha Nagar | July 20, 2021The aim of the web series is to educate homeowners about the major problems they face while working with unorganised players for their home interior requirements
By BuzzInContent Bureau | January 14, 2020In 2019, we saw brands and agencies learning new and smarter ways to strategise, research, create and publish content. BuzzInContent.com identifies trends that will dominate the year 2020 for which brands need to prep up
By Akanksha Nagar | January 06, 2020