As part of the offering, the influencers will create unboxing videos of products for the brands

The data-driven and open discovery tool enables brands and their agencies with easy access to search, filter and shortlists influencers for their marketing initiatives

The campaign has influencers from all walks of life sharing their ‘Find My Kind' stories driving conversation about the path they have chosen and the relationship they seek. The engagement through influencers fetched the brand over five million impressions

We bring to you tools and methods to perform an initial check but even these can have their flipside. Hence, working with a professional can increase your chances of spotting fake influencers

A campaign created by Interactive Avenues uses social influencers and topical content around ICC World Cup 2019 to promote the brand's new positioning. The brand launched a micro-series named ‘Cricket First with Harsha Bhogle' to leverage conversations around World Cup 2019

Emma Harman, Managing Director, EMEA, Whalar, caught up with Dominique Davis, Content Creator and Art Director, Melissa Holdbrook - Akposoe and Casper Lee, Chief Marketing Officer, Influencer to talk about the nuisances of creating content for brands and engaging with the audience

Attributed to several reasons such as greater engagement and conversion rates, micro influencers, in a very short span of time, have gained a steep growth. BuzzInContent finds out how this growth will leave an impact on macro influencers and who among the two will be the brand's first choice

The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer

Han, Chairperson of TopSocial India, tells BuzzInContent.com about the evolving content marketing and brand content space in India. She shares how the platform aims to rope in influencers from remote geographies, betting majorly on its technology

At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses

The ethnic wear brand's new digital marketing campaign is all about embracing women for who they are and who they wish to be and has brought more than 150 influencers from varied walks of life including bloggers, musicians, activists, bikers and many more

The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'

Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was

The product brings in a new range of influencer focused metrics and insights lacking today

The agency will have access to Qoruz's product suite and a database of over six million macro and micro-influencers, to help brands generate better traction with the right target audience

Chtrbox.com will help brands with deep data to make the right selection, enable push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck

The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

The case studies will come up for final presentation between September 23 and 27, 2019