BuzzInContent Awards to be held on December 17, 2021

influencer

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It will help influencers, brands, and agencies to connect with each other on a single platform

By BuzzInContent Bureau | November 30, 2021
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The report taps on data from over 15,000 influencers in India on the company's influencer marketing platform, AnyTag

By BuzzInContent Bureau | November 24, 2021
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The brand collaborated with 67 influencers across genres in the age group of 20-30 to garner over 80 million views

By BuzzInContent Bureau | November 12, 2021
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The influencer marketing platform has conceptualised a YouTube campaign for the brand whose primary objective is to ensure brand amplification

By BuzzInContent Bureau | November 10, 2021
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This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

By BuzzInContent Bureau | November 09, 2021
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The report shows that a quarter of young urban Indian males between 18-34 years follow gaming influencers in India

By BuzzInContent Bureau | October 28, 2021
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The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

By BuzzInContent Bureau | October 27, 2021
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As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue

By BuzzInContent Bureau | October 18, 2021
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DS Group's candy brand collaborated with Zoo Media's FoxyMoron and its influencer and talent management agency Pollen to launch the social media challenge

By BuzzInContent Bureau | October 08, 2021
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The collaboration executed by White Rivers Media has garnered millions of views since its launch last week and has hit the right chord with popular influencers and netizens

By BuzzInContent Bureau | October 05, 2021
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Anika Malik Wadhera - General Manager - Digital Marketing at Sirona Hygiene talks about its latest #SironaCupvert campaign which has associated with mom female influencers. Talking about how the influencer marketing strategy has become a core part of its marketing strategy, she says the campaign aims to spread awareness regarding the need for menstrual cups

By Akanksha Nagar | October 01, 2021
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The platform has been built to work with influencers both directly, or via their managers and talent agencies

By BuzzInContent Bureau | September 29, 2021
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The platform leverages audio, video, gamification, e-rewards, and data analytics to enable brands/marketers to engage with a diverse influencer community in rural and urban India

By BuzzInContent Bureau | September 24, 2021
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The industry is expected to grow at a CAGR of 25% till 2025 to make it a Rs 2,200-crore industry, predicts the India Influencer Marketing Report

By BuzzInContent Bureau | September 21, 2021
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As part of the association, WhizCo plans to add at least 1,000 influencers and content creators to the Josh app fold

By BuzzInContent Bureau | September 20, 2021
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Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run

By Sneha Srivastava | September 17, 2021
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Recent industry reports suggest up to 73% consumers are finding influencers vain and don't trust products they promote. While influencer marketing agencies negate the claims, they agree this should act as a wake-up call for the medium to focus more on creativity and not make content look like ads. They suggest ways to sustain influencer marketing in the long run

By Akanksha Nagar | September 14, 2021
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The campaign initially featured Bollywood actor Shah Rukh Khan. To amplify the message and the newly created song, the brand collaborated with influencers Rithvik Dhanjani, Gauhar Khan and Awez Darbar who dared followers to recreate the video

By BuzzInContent Bureau | September 03, 2021
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