The brand got mom influencers on board and made the iconic Rasna tagline 'I Love You Rasna' into a song for the campaign

In a conversation with BuzzInContent.com several players say the new rules are bad for the influencer marketing industry in general

The e-commerce platform has roped in celebrities as well as influencers to promote its upcoming ‘End of Reason sale' (EORS)

Influencers were segregated into different tiers based on their follower count and the study showed that mid-tier (50k – 500k) and nano-tier (5k – 50k) had the largest Gen-Z following

Ramya Ramachandran, Founder and CEO, Whoppl, writes about how at a time when businesses are turning to new age data-driven insights and technologies to determine the success of influencer marketing strategies, understanding and evaluating customer and brand's needs in order to analyse the marketing operating model is important

BuzzInContent.com spoke to Allahbadia, Influencer/YouTuber, Co-Founder of Monk Entertainment, and Influencer Niharika NM to know their point of view on the growing influencer marketing segment, the rise of women influencers and how to go about subtly integrating brands into content

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

With this partnership, the two brands aim to bring to table creativity and thus, return on investment and valuable content - the goal is to let these communities of influencers have a place to interact with like-minded artists and give them the infrastructure to grow and collaborate in real life

Finclave 2022 was held to celebrate the contribution of leading financial influencers to the society and offer them an opportunity to network and learn from each other

According to reports, the D2C industry is going to cross more than $100 billion by the year 2025 with influencer marketing being a major marketing tool

With this acquisition, Wondrlab has widened its network by adding customised influencer marketing solutions for brands to its offerings

Ayush Shukla, Founder, Finnet Media, writes about the narrowing gap between brands and influencers and why well-defined rules and structure of the content is important to avoid disputes

Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

The influencer marketing platform aims to drive maximum value for brands with its guaranteed ROI campaigns with a 3X guarantee on influencers, under which brands have to pay only after receiving guaranteed returns

They will together provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities

The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

BuzzInContent.com reached out to brands to know about the parameters they deploy to choose influencer marketing agencies and how long-term partnerships between influencer marketing agencies and brands is the need of the hour