It will help influencers, brands, and agencies to connect with each other on a single platform

The report taps on data from over 15,000 influencers in India on the company's influencer marketing platform, AnyTag

The brand collaborated with 67 influencers across genres in the age group of 20-30 to garner over 80 million views

The influencer marketing platform has conceptualised a YouTube campaign for the brand whose primary objective is to ensure brand amplification

This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

The report shows that a quarter of young urban Indian males between 18-34 years follow gaming influencers in India

The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue

DS Group's candy brand collaborated with Zoo Media's FoxyMoron and its influencer and talent management agency Pollen to launch the social media challenge

The collaboration executed by White Rivers Media has garnered millions of views since its launch last week and has hit the right chord with popular influencers and netizens

Anika Malik Wadhera - General Manager - Digital Marketing at Sirona Hygiene talks about its latest #SironaCupvert campaign which has associated with mom female influencers. Talking about how the influencer marketing strategy has become a core part of its marketing strategy, she says the campaign aims to spread awareness regarding the need for menstrual cups

The platform has been built to work with influencers both directly, or via their managers and talent agencies

The platform leverages audio, video, gamification, e-rewards, and data analytics to enable brands/marketers to engage with a diverse influencer community in rural and urban India

The industry is expected to grow at a CAGR of 25% till 2025 to make it a Rs 2,200-crore industry, predicts the India Influencer Marketing Report

As part of the association, WhizCo plans to add at least 1,000 influencers and content creators to the Josh app fold

Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run

Recent industry reports suggest up to 73% consumers are finding influencers vain and don't trust products they promote. While influencer marketing agencies negate the claims, they agree this should act as a wake-up call for the medium to focus more on creativity and not make content look like ads. They suggest ways to sustain influencer marketing in the long run

The campaign initially featured Bollywood actor Shah Rukh Khan. To amplify the message and the newly created song, the brand collaborated with influencers Rithvik Dhanjani, Gauhar Khan and Awez Darbar who dared followers to recreate the video