The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website

The magnanimous influx of content creators in the aftermath of the pandemic has led brands to not only leverage influencer marketing on an ad-hoc basis but also on long-term associations of late. Therefore, BuzzInContent.com decided to delve deeper into the matter and find out more about what lies in-store for brands in such associations

Shuchi Sethi, Business Head at AnyTag, shares how brands can embrace transparency in their identity and messaging by collaborating with the right influencers who share similar values

The campaign was designed to create awareness about World Boss's Day and to acknowledge the different flavours of bosses from sweet to salty, sour to bitter, and more

In a conversation with BestMediaInfo.com, some content creators and agencies said that the SVOD-model will boost the creator economy in India while others have raised apprehensions

As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue

BuzzInContent caught up with Kaul, Head, Personal Health, Philips to talk about their influencer and digital content strategy to promote the Philips OneBlade razor. He talked about the brand's collaboration with TVF and the usage of celebrity influencers to amplify the campaign #KhulKeBolo

For Savlon, ITC, DYT launched the #MaskItWithSavlon campaign. For skincare brand Charmis, the brand partnered with 100+ creators to amplify their Deep Radiance Range. For Gynoveda, Do Your Thng worked on promoting the Daily Detox Pill with the hashtag #Takeachillpill

Ritesh Ujjwal, CEO and Co-founder, Kofluence, lists eight influencer marketing trends that brands can ride on to maximise reach and engagement

Through the campaign titled #SuperGenZ, the brand aims to reach over three million consumers

Do Your Thng opened the campaign brief to DaMensch users. The collaboration was with male creators from photography, fashion, lifestyle and grooming. Each creator developed a content piece relevant to their profile and audience, which was shared on social media

BuzzInContent.com caught up with Gopa Kumar, COO of Isobar India, to talk about Kia Seltos' content-driven digital launch campaign

In an exclusive interaction with BuzzInContent.com, Manas Ranjan Hota, Co-founder and COO, DrinkPrime, talked about how the challenger brand is using unconventional marketing strategies to break the monotony and stand apart in the cluttered water-purification space