In its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories

Himani Agrawal, Senior Vice-President - Product & Analytics – Hypothesis (Only Much Louder), writes that consumers are tired of seeing repetitive influencer content. Consumers are longing for trust, authenticity and relevance from influencer marketing and compelling brands to look for more authentic ways of engaging with them

New features include finding lookalike influencers and past influencer-brand collaborations through a deeper understanding of influencer content, which is likely to take Indian influencer marketing to the next stage

Led by Rahul Titus, Ogilvy's Global Head of Influence, the findings in this report can help ensure brands benefit from influencer marketing as global ad spend in the space continues to rise

The campaign emphasises how the platform engages through high-quality content creation and the amplification of brand content through influencers, with precise audience targeting

Vaibhav Gupta, Co-Founder and CPO, KlugKlug, writes how the future of influencer marketing in India holds immense potential

We have read several stories about utilising social listening to create successful UGC and influencer marketing strategies. In this story, we'll discuss the reverse phenomenon – utilising content creators' content and UGC for social listening and forming a holistic content strategy for the future

The OTT aggregation platform's digital campaign is a tribute to all the binge watchers

As per the report, eight in ten (83%) people think TikTok and Instagram are good places to get advice about how to live sustainably

Speaking to BuzzInContent.com, several members from the influencer marketing fraternity pointed out that while the new guidelines rolled out by the Department of Consumer Affairs can bring around more transparency, a few categories of influencers might feel restricted and face the brunt of penalties irrationally

In addition to it, 43% respondents of the survey said they are at least checking out the recommended product/service by the influencers

As per the fifth edition of the India Influence report by Zefmo Media (Zefmo), India is set to have the largest base of influencers in the world

The award ceremony will see the best digital voices and creators in India coming under one roof

The award ceremony will see the best digital voices and creators in India coming under one roof

According to the report, short-form video is by far and away the most adopted “new” trend by brands and is already a part of most of the brands' 2022 IM Strategy. The report also states that Livestream has leapfrogged other trends like audio and social commerce

Community-led influencer marketing, collaborations, i-commerce, health and wellness influencers, AI influencers and subscription-based creator economy, are some of the trends that will dominate influencer marketing globally in 2023

In MMA-GroupM's Modern Marketing Reckoner, Nagarajan, Head of Branded Content, GroupM, shares that more creators are able to take up their social media content as their principal vocation and not just as a side hustle

The launch will support brands, marketers, and advertisers to engage with their consumers smoothly as the virtual idol maintains a good image and can be more customisable in comparison to their human counterparts