Clarifying all doubts put forth by BuzzInContent.com on behalf of influencers, agencies and brands, Manisha Kapoor, Secretary-General, Advertising Council of India, says if one has a certain audience, it is in the best interest for all to not shy away from the responsibility of making the influencer marketing ecosystem a safe place
By Akanksha Nagar | March 09, 2021While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented
By Akanksha Nagar | March 04, 2021Through the partnership, the Humanz platform will optimise collaborations between local marketers and influencers across India, ensuring sustainable growth of the influencer marketing sector
By BuzzInContent Bureau | February 25, 2021As PR companies enter a space previously dominated by digital and influencer marketing agencies, industry leaders feel the lines between the two are blurring and brands can benefit from both
By Benita Chacko | February 09, 2021Influencer marketing agencies tell BuzzInContent.com how despite the rising questions around brand safety and negative experiences amid the pandemic, brands didn't stop spending in this space. While 2020 was just a survival year for this marketing strategy, they believe 2021 will be the real game as it is to boom massively
By Akanksha Nagar | November 18, 2020Vaibhav Odhekar, COO and Co-Founder at POKKT, writes about key challenges the influencer marketing ecosystem face and the solutions
By BuzzInContent Bureau | November 04, 2020The agency is targeting to manage influencer marketing campaigns worth Rs 500 crore by March 2022
By BuzzInContent Bureau | November 04, 2020In a media value pegged between Rs 30-40 lakh, the brand was able to garner 29 million-plus reach through influencer marketing for the launch of the phone
By BuzzInContent Bureau | October 12, 2020Launched by US influencer marketing firm Izea Worldwide, Influence+United is bringing influencer marketing companies to offer brands, marketers exposure to over 3 billion citizens and geographical expertise for multi-continent brand organisations
By BuzzInContent Bureau | September 25, 2020Yan Han, International Business Chairperson, Topline Consulting Group, shares five points around which influencer marketing will evolve and adapt to the changing circumstances of the social order
By BuzzInContent Bureau | September 09, 2020In June, Angel Broking announced the launch of its influencer marketing platform ‘Amplifiers'. It has never been seen before that a stock brokerage firm has created a marketplace for influencers and brands to connect directly while eliminating agency cost. BuzzInContent.com caught up with the company's CMO, Prabhakar Tiwari, to understand the objective behind the initiative
By Akansha Srivastava | August 12, 2020Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for
By BuzzInContent Bureau | July 24, 2020Gogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides
By Akanksha Nagar | July 16, 2020Partnering with WATConsult Bengaluru, the brand leveraged influencer marketing for the campaign to garner more than 242 M Impressions. The content showed how the influencers are using their time during this period, leading their followers to the app
By BuzzInContent Bureau | May 13, 2020While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer
By Akanksha Nagar | March 18, 2020In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing
By BuzzInContent Bureau | January 23, 2020In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh
By BuzzInContent Bureau | December 19, 2019Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle
By BuzzInContent Bureau | December 12, 2019