Partnering with WATConsult Bengaluru, the brand leveraged influencer marketing for the campaign to garner more than 242 M Impressions. The content showed how the influencers are using their time during this period, leading their followers to the app

While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer

In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh

Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle

The fashion brand rarely does influencer marketing. For the first time in the last one year, the brand's #Standout contest has taken its influencers game at a mass level, reaching 13 million audiences on Instagram

Launched in 2018, the social media app is rigorously promoting itself among the Indian audience across regions through various activities, of which influencer marketing is an essential and consistent strategy

For its Black Friday sale, the brand has garnered more than 17 million eyeballs through its Instagram influencer marketing campaign

The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer

The brand partnered with the renowned football club Manchester City in their recent India Trophy Tour as the official Mobile Photography partner. It gave an opportunity for the brand to increase awareness and engagement with the Indian consumers. The event collaboration was further amplified through influencer marketing

66% of the influencers have seen a significant increase in post engagement during Covid-19

Since the agency route gets circumvented, its direct financial benefits are extended to the on-boarded Amplifiers, who would also be able to learn more with web series, key sessions and webinars on the platform

The brand garnered over 60 million reach in an estimated media value of Rs 40-50 lakh for celebrity influencer association

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

Gauging the wind of change, the beverage brand has shifted its focus more on digital and social media. It has collaborated with influencers to amplify its larger brand campaign and showcase various ways in which Rooh Afza can be used to prepare food items and drinks, not just in summers but throughout the year

Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact

The brand fetched over 1.5 million views on Instagram in an estimated spend of influencer collaboration ranging between Rs 3-7 lakh

McDonald's chose to work with only food bloggers, Domino's preferred to collaborate with influencers across genres