Goat will join GroupM, WPP's media investment group, and merge with its influencer marketing solution INCA

Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands

Shuchi Sethi, Business Head at AnyTag, writes about how the major achievements the influencer marketing industry has seen in the past year and the learnings from them

At a time when influencer marketing is booming, industry experts discuss how brands need to relook at their influencer strategies

Community-led influencer marketing, collaborations, i-commerce, health and wellness influencers, AI influencers and subscription-based creator economy, are some of the trends that will dominate influencer marketing globally in 2023

Currently valued at about Rs 1,275 crore, the influencer marketing industry will become worth Rs 1,638 crore in 2023, Rs 2,048 crore in 2024 and Rs 2,456 crore in 2025 before reaching Rs 2,800 crore in 2026

The couple content creators Pushppal Singh Bhatia and Ravneet Kaur are founders of ‘That Couple Though'. In this authored article, they write about things that content creators must keep in mind before considering influencer marketing as the most important source of income

As big brands explore influencer marketing, gaming and streaming players are hopeful of more collaborations, sponsorships and content integrations which will further escalate the growth of the community in India

Bitesh Singh, Founder and CEO, SocioClout, writes about Meme marketing, how the influencer marketing industry is changing fast, moment marketing, and more

Today, 61.2% of all brands recognise the power of influencer marketing to tap into a newer audience pool to boost brand awareness, as per the report

D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year

The tech platform has been funded by OML; bringing together creators, brands, and agencies under one umbrella to make planning, executing, and analysing influencer marketing campaigns seamless

In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry

BuzzInContent.com spoke to Allahbadia, Influencer/YouTuber, Co-Founder of Monk Entertainment, and Influencer Niharika NM to know their point of view on the growing influencer marketing segment, the rise of women influencers and how to go about subtly integrating brands into content

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

According to reports, the D2C industry is going to cross more than $100 billion by the year 2025 with influencer marketing being a major marketing tool

With this acquisition, Wondrlab has widened its network by adding customised influencer marketing solutions for brands to its offerings

The influencer marketing platform aims to drive maximum value for brands with its guaranteed ROI campaigns with a 3X guarantee on influencers, under which brands have to pay only after receiving guaranteed returns