In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh

Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle

The fashion brand rarely does influencer marketing. For the first time in the last one year, the brand's #Standout contest has taken its influencers game at a mass level, reaching 13 million audiences on Instagram

Launched in 2018, the social media app is rigorously promoting itself among the Indian audience across regions through various activities, of which influencer marketing is an essential and consistent strategy

For its Black Friday sale, the brand has garnered more than 17 million eyeballs through its Instagram influencer marketing campaign

The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer

The brand partnered with the renowned football club Manchester City in their recent India Trophy Tour as the official Mobile Photography partner. It gave an opportunity for the brand to increase awareness and engagement with the Indian consumers. The event collaboration was further amplified through influencer marketing

45 influencers were seen promoting the app's verification features like ‘Secret Crush,' ‘Swipe Around the Globe,' ‘Mild and Intimate Quizzes'

The arm will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme

The beauty brand's collaboration with the 12th edition of one of the biggest properties of Times is fetching massive recall and affinity for the brand among the younger audience

The campaign is executed in partnership with Plan International, a global non-profit organisation, which is leading the movement to campaign for the rights of young women and girls, to take their fight against gender inequality a step further

One Impression is one of the select few partners across the globe to have access to the Pinterest Influencer API

The brand has brought on board several influencers to flaunt Myntra clothes and accessories to raise awareness around the sale and engage with the consumers

The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

National influencers reached 20 million, regional influencers reached over 50 million, TikTok influencers connected over 80 million audiences in 12 days

The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh