As per the marketing team of Dabur, the agency should have an excellent hold on influencers (nano, micro, macro, celebs)' and be preferably based in North India

Goat will join GroupM, WPP's media investment group, and merge with its influencer marketing solution INCA

BuzzInContent.com reached out to brands to know about the parameters they deploy to choose influencer marketing agencies and how long-term partnerships between influencer marketing agencies and brands is the need of the hour

Launched by US influencer marketing firm Izea Worldwide, Influence+United is bringing influencer marketing companies to offer brands, marketers exposure to over 3 billion citizens and geographical expertise for multi-continent brand organisations

The campaign was executed by Pollen, an influencer marketing agency under Zoo media

Backed by Chinese influencer marketing agency Top Social, the Bored Games platform aims to be more localised in its approach while taking care of user privacy. Discussing its content offering, Khetle, Business and Growth, Bored Games, says the platform's core proposition is quality over quantity and will soon foray into audio format

While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer

Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content

The influencer marketing agency has launched its first show, ‘History of Influencer Marketing'

Content creators Aryan Kataria, Aatman Desai, Srishti Garg, Rishabh Rai, and Sufiyan Javed took to Instagram to create content promoting brand airdopes

Under #TeachThemYoung campaign, the brand will collaborate with like-minded content creators and influencers to impart education and have open, honest discussions on menstrual hygiene

Prior to joining Mad Influence, Bose held senior content roles at companies like Dentsu, McCann Worldgroup, Innocean Worldwide, Fever FM and Radio Mirchi

The initiative was launched by Union Minister for Jal Shakti Gajendra Singh Shekhawat and received 100+ million views on Instagram, as per the agency

Globally, 61% of creators are facing burnout and out of 80 million content creators in India, only 0.2% of them are able to monetise their content. Having 50% IP rights on its exclusive creators' content, the SaaS-based company will help them overcome burnout and monetise well

Through the partnership, the companies aim to offer data-driven influencer marketing in the country

The agency facilitated two Indian travel influencers – Aakash Malhotra and Larissa D'sa - who travelled and explored the diverse landscapes of Utah and showcased the same through a series of aesthetic deliverables on Instagram

With a vision to empower Indian content creators, Vavo Digital seeks to bring a host of opportunities for them and facilitate campaigns for prominent Indian and international brands

BuzzInContent.com caught up with Ayush Shukla, Founder of Finnet Media, and Sharan Hegde, an influencer about the challenges in the influencer space today. Shukla also spoke about Finnet Media's journey so far and their future plans