Currently valued at about Rs 1,275 crore, the influencer marketing industry will become worth Rs 1,638 crore in 2023, Rs 2,048 crore in 2024 and Rs 2,456 crore in 2025 before reaching Rs 2,800 crore in 2026

In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry

Today, 61.2% of all brands recognise the power of influencer marketing to tap into a newer audience pool to boost brand awareness, as per the report

Shuchi Sethi, Business Head at AnyTag, writes about how the major achievements the influencer marketing industry has seen in the past year and the learnings from them

In a conversation with BuzzInContent.com several players say the new rules are bad for the influencer marketing industry in general

Puri, CEO and Founder of Vavo Digital, spoke about the current challenges in the influencer marketing industry and Vavo's plans for the future

Bitesh Singh, Founder and CEO, SocioClout, writes about Meme marketing, how the influencer marketing industry is changing fast, moment marketing, and more

BuzzInContent.com is decoding the new problems which have emerged and the new ways of earning in the influencer marketing industry

Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

Though the influencer marketing industry is on the rise, it is struggling in terms of revenue generation because of competitive pricing and the absence of a standardised fee

Only in 2% of cases, were influencers/brands able to provide evidence that the challenged posts did not have any material connection and thus were dismissed by ASCI

Deepak Pareek, Founder of Iceberg Creations and content creator, writes about why it is becoming increasingly important for businesses to focus on putting out the right pieces of content

As per the platform, it provides real-time reporting, fraud detection, swift adaptation, and in-depth influencer and content analysis

In addition to it, 43% respondents of the survey said they are at least checking out the recommended product/service by the influencers

At a time when influencer marketing is booming, industry experts discuss how brands need to relook at their influencer strategies

After spearheading a series of influencer marketing programs for the company, Sharma will now take over as the Business Director for the company's Brand Advocacy vertical

As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions

Sharma is followed by Abhishek Upmanyu and Komal Pandey