In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry

In a conversation with BuzzInContent.com several players say the new rules are bad for the influencer marketing industry in general

BuzzInContent.com is decoding the new problems which have emerged and the new ways of earning in the influencer marketing industry

Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

Though the influencer marketing industry is on the rise, it is struggling in terms of revenue generation because of competitive pricing and the absence of a standardised fee

As per the proposed guidelines, it will be mandatory for social media influencers to make clear disclosures regarding the paid promotions

Sharma is followed by Abhishek Upmanyu and Komal Pandey

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

With this acquisition, Wondrlab has widened its network by adding customised influencer marketing solutions for brands to its offerings

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages

Nagarajan spoke about the evolution of the content and creator industry and how creators will be able to monetise their content without relying on algorithms of apps

Bahuguna and Shroff spoke to BuzzInContent about how brands can keep social media trolls at bay, the art of doing subtle branded content integrations and associating with agencies

Krazyfox is planning to expand its operations in Bangladesh, the United Arab Emirates (UAE) and other countries of the Middle-East

Gokul was previously Regional Sales Head (West) at Cricbuzz, where he was responsible for revenue generation

The industry is expected to grow at a CAGR of 25% till 2025 to make it a Rs 2,200-crore industry, predicts the India Influencer Marketing Report

The program outlines opportunities for content creators to receive funding in the form of cash rewards

While content creators, agencies and brands largely welcome the norms, they say more influencers will push for paid engagements and fear a negative impact on organic content. They say nano and macro-influencers might have to rethink their content strategy