Currently valued at about Rs 1,275 crore, the influencer marketing industry will become worth Rs 1,638 crore in 2023, Rs 2,048 crore in 2024 and Rs 2,456 crore in 2025 before reaching Rs 2,800 crore in 2026
By BuzzInContent Bureau | November 30, 2022In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry
By Nisha Qureshi | June 28, 2022Today, 61.2% of all brands recognise the power of influencer marketing to tap into a newer audience pool to boost brand awareness, as per the report
By BuzzInContent Bureau | October 19, 2022Shuchi Sethi, Business Head at AnyTag, writes about how the major achievements the influencer marketing industry has seen in the past year and the learnings from them
By BuzzInContent Bureau | January 12, 2023In a conversation with BuzzInContent.com several players say the new rules are bad for the influencer marketing industry in general
By Nisha Qureshi | June 22, 2022Puri, CEO and Founder of Vavo Digital, spoke about the current challenges in the influencer marketing industry and Vavo's plans for the future
By Nisha Qureshi | November 22, 2022Bitesh Singh, Founder and CEO, SocioClout, writes about Meme marketing, how the influencer marketing industry is changing fast, moment marketing, and more
By BuzzInContent Bureau | October 26, 2022BuzzInContent.com is decoding the new problems which have emerged and the new ways of earning in the influencer marketing industry
By Nisha Qureshi | August 02, 2022Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India
By Nisha Qureshi | March 29, 2022Though the influencer marketing industry is on the rise, it is struggling in terms of revenue generation because of competitive pricing and the absence of a standardised fee
By Nisha Qureshi | July 27, 2021The event, with entry by invitation only, will see a convergence of 50+ key influencers, 40+ brands, regulatory bodies, and platform experts for a day of panel discussions, keynote sessions, and an awards ceremony
By BuzzInContent Bureau | July 26, 2023The company's plan revolves around adding value to influencer marketing across three major regions i.e. South Asia, Southeast Asia, and the Middle East
By BuzzInContent Bureau | June 29, 2023Speaking at a FICCI Frames 2023 session, industry leaders emphasised that in order to understand the influencer marketing ecosystem better one should tie up with aggregators and harness their power of bringing credible influencers on board
By BuzzInContent Bureau | May 05, 2023Speaking at FICCI Frames 2023, top influencers shared what is key to staying relevant in the everyday evolving world of social media. Coming to branded content, they said what's important for brands to understand is that the creators know their audience best
By BuzzInContent Bureau | May 04, 2023Rohit Kumar Singh, Secretary, Department of Consumer Affairs, stated that the government does not intend to stifle creativity and the industry but it intends to protect consumer interests without hindering creativity and business
By BuzzInContent Bureau | April 20, 2023Abhishek Vyas, Founder and CEO of My Haul Store, shares his insight on the shifts in the influencer marketing sector and the focus on performance marketing by brands
By BuzzInContent Bureau | April 19, 2023The podcast is hosted by Malini Agarwal, Co-Founder of the Good Creator Co
By BuzzInContent Bureau | April 04, 2023The magnanimous influx of content creators in the aftermath of the pandemic has led brands to not only leverage influencer marketing on an ad-hoc basis but also on long-term associations of late. Therefore, BuzzInContent.com decided to delve deeper into the matter and find out more about what lies in-store for brands in such associations
By Shreya Negi | February 24, 2023