Currently valued at about Rs 1,275 crore, the influencer marketing industry will become worth Rs 1,638 crore in 2023, Rs 2,048 crore in 2024 and Rs 2,456 crore in 2025 before reaching Rs 2,800 crore in 2026

In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry

Today, 61.2% of all brands recognise the power of influencer marketing to tap into a newer audience pool to boost brand awareness, as per the report

Shuchi Sethi, Business Head at AnyTag, writes about how the major achievements the influencer marketing industry has seen in the past year and the learnings from them

In a conversation with BuzzInContent.com several players say the new rules are bad for the influencer marketing industry in general

Puri, CEO and Founder of Vavo Digital, spoke about the current challenges in the influencer marketing industry and Vavo's plans for the future

Bitesh Singh, Founder and CEO, SocioClout, writes about Meme marketing, how the influencer marketing industry is changing fast, moment marketing, and more

BuzzInContent.com is decoding the new problems which have emerged and the new ways of earning in the influencer marketing industry

Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

Though the influencer marketing industry is on the rise, it is struggling in terms of revenue generation because of competitive pricing and the absence of a standardised fee

The event, with entry by invitation only, will see a convergence of 50+ key influencers, 40+ brands, regulatory bodies, and platform experts for a day of panel discussions, keynote sessions, and an awards ceremony

The company's plan revolves around adding value to influencer marketing across three major regions i.e. South Asia, Southeast Asia, and the Middle East

Speaking at a FICCI Frames 2023 session, industry leaders emphasised that in order to understand the influencer marketing ecosystem better one should tie up with aggregators and harness their power of bringing credible influencers on board

Speaking at FICCI Frames 2023, top influencers shared what is key to staying relevant in the everyday evolving world of social media. Coming to branded content, they said what's important for brands to understand is that the creators know their audience best

Rohit Kumar Singh, Secretary, Department of Consumer Affairs, stated that the government does not intend to stifle creativity and the industry but it intends to protect consumer interests without hindering creativity and business

Abhishek Vyas, Founder and CEO of My Haul Store, shares his insight on the shifts in the influencer marketing sector and the focus on performance marketing by brands

The podcast is hosted by Malini Agarwal, Co-Founder of the Good Creator Co

The magnanimous influx of content creators in the aftermath of the pandemic has led brands to not only leverage influencer marketing on an ad-hoc basis but also on long-term associations of late. Therefore, BuzzInContent.com decided to delve deeper into the matter and find out more about what lies in-store for brands in such associations