Olay collaborated with Kusha Kapila, Dolly Singh and Srishti Dixit, where the trio created humorous snackable content and integrated the brand in it without disrupting the video consumption experience

The brand has been doing several content initiatives to promote the campaign. The brand collaborated with Grazia India to launch the influencer marketing initiative to amplify the campaign further

The influencer marketing company said that through its technology and real-time insights, RPSG (FMCG) anticipates curbing audience losses of 20% to 80% that most brands currently face.

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

Data-driven results from influencer marketing achieved are based on the analytics of 2.70 lakh bloggers, 7.89 lakh published posts and two million CPA clicks to global clients

The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

Through this influencer-marketing initiative, Ceat was able to reach out to more than 1.5 lakh people and fetched more than a lakh views at an estimated media value pegged around Rs 2 lakh

Beniwal created a content piece for the brand on Father's Day which fulfilled two purposes. First, just like other brands, the content was topical that built affinity. Second, it promoted the brand's month-long online tournament

Gauging the wind of change, the beverage brand has shifted its focus more on digital and social media. It has collaborated with influencers to amplify its larger brand campaign and showcase various ways in which Rooh Afza can be used to prepare food items and drinks, not just in summers but throughout the year

National influencers reached 20 million, regional influencers reached over 50 million, TikTok influencers connected over 80 million audiences in 12 days