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influencer marketing

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To partner with original content curators and creative agencies to further the brand's value proposition to its niche audiences

By BuzzInContent Bureau | October 14, 2021
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DS Group's candy brand collaborated with Zoo Media's FoxyMoron and its influencer and talent management agency Pollen to launch the social media challenge

By BuzzInContent Bureau | October 08, 2021
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According to the content marketing agency Sheeko, the brand reached more than 90 lakh people in an estimated media value worth more than Rs 25 lakh

By BuzzInContent Bureau | November 11, 2020
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The campaign encourages people to keep enjoying their favourite foods without worrying about tooth sensitivity

By BuzzInContent Bureau | September 02, 2020
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According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh

By BuzzInContent Bureau | June 05, 2020
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The campaign on Instagram has managed to garner a reach of over 1.5 million with an estimated spend between Rs 20-25 lakh

By BuzzInContent Bureau | December 05, 2019
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Amar Sinha, Chief Operating Officer, Radico Khaitan, tells BuzzInContent how they rely heavily on digital and content marketing to promote its brands. He talks about its focus on influencer marketing, and its aim to create content that also helps in educating audiences

By Akanksha Nagar | October 11, 2021
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Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

By Akanksha Nagar | October 07, 2021
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Recent industry reports suggest up to 73% consumers are finding influencers vain and don't trust products they promote. While influencer marketing agencies negate the claims, they agree this should act as a wake-up call for the medium to focus more on creativity and not make content look like ads. They suggest ways to sustain influencer marketing in the long run

By Akanksha Nagar | September 14, 2021
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OMG Content will oversee the strategy and execution of the influencer marketing campaign for the brand's digital platforms and touchpoints

By BuzzInContent Bureau | August 19, 2021
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The report states that brands have started using influencer marketing more seriously with 54% of the influencers claiming that they have collaborated with up to five brands in a month

By BuzzInContent Bureau | August 19, 2021
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The brand has taken the influencer marketing route a bit differently. The influencers raise awareness about the new service and guides customers on how they can make the most of the ‘digital salon'

By BuzzInContent Bureau | July 26, 2021
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The guidelines for influencer marketing, which are applicable from June 14, mandate a disclosure label for paid content. BuzzInContent finds out how a handful of influencers associated with big brands have been spotted flouting these rules

By Akanksha Nagar | July 06, 2021
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Many influencers and brands have paused influencer marketing activities during these unprecedented times. Even if influencers continue to collaborate with brands, they should stay clear of sharing content that comes across as selling a product. Instead, they should create content that positively distracts consumers from the stress

By Akansha Srivastava | May 19, 2021
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Children are often featured in their parents' influencer marketing campaigns. But now they are becoming influencers themselves. BuzzInContent.com spoke to some influencer agencies to understand what goes behind these campaigns

By Benita Chacko | May 04, 2021
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Cipla has been actively raising awareness on the issue on social media. Dr Vikas Gupta, Head, Prescription, India business, Cipla, speaks with BuzzInContent.com on their recent campaign 'Let's Talk About Asthma' and how influencer marketing is important to their brand

By BuzzInContent Bureau | April 09, 2021
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The funding will help accelerate the expansion of its influencer marketing tech platform. Faad Network and Angel Bay participated in the current round, which marks the second investment for AngelBay in DYT

By BuzzInContent Bureau | April 06, 2021
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Though the brand is not very active on Instagram, it has kept up with the times and rolled out an influencer marketing campaign as part of the #LetsUnstereotypeIndia. Through the choice of relevant influencers, the campaign questions deep-rooted prejudices in society

By BuzzInContent Bureau | April 01, 2021
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