Entries open for BuzzInContent Awards 2021 - ENTER NOW to avail Early Bird offer until October 22

influencer marketing

Premium
Image

In a category like personal care, where brands spend huge amounts on bigger influencers to promote their products, using micro-influencers was a smart move from an FMCG giant like ITC. The kind of reach the brand has fetched is on a par with any macro and expensive influencer marketing strategy

By BuzzInContent Bureau | November 12, 2019
Premium
Image

Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content

By Akanksha Nagar | June 28, 2019
Premium
Image

Relying heavily on influencer marketing, the services include shopping recommendations, product review by vertical big shots, launch event live-streaming, constellation contest and other influencer engaging methods

By BuzzInContent Bureau | March 19, 2019
Premium
Image

Sharma has over eight years of diverse social media marketing and leadership experience across the UK, Singapore, Indonesia and India. Recently, she was leading the social media team, including influencer marketing division, for Iris Worldwide in Indonesia

By BuzzInContent Bureau | September 07, 2018
Premium
Image

As part of the campaign amplification strategy, the brand undertook the influencer marketing route and made the Mohan sisters and Louis dance on the brand's most famous Makeba song

By BuzzInContent Bureau | July 03, 2020
Premium
Image

In a freewheeling conversation with BuzzInContent.com, Diageo India's Content, Influencer Marketing and Brand Advocacy Head Khushboo Benani talks about the content strategy of Diageo's brands

By Akansha Srivastava | September 04, 2019
Premium
Image

In a conversation with BuzzInContent, Rana Handa, Chief Business Officer, POPxo, talks about the potential of vernacular language, digital content consumption trend and its influencer marketing platform Plixxo

By Akansha Srivastava | June 12, 2018
Premium
Image

In an exclusive interview series, Republic TV presents Engage, Mia's Business Head talks about the brand's content marketing strategy. She gives a few tips that marketers should consider while creating snackable content and on the usage of influencer marketing by the brand

By Akanksha Nagar | August 22, 2019
Premium
Image

In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

By Akansha Srivastava | October 05, 2021
Premium
Image

The program outlines opportunities for content creators to receive funding in the form of cash rewards

By BuzzInContent Bureau | September 09, 2021
Premium
Image

The campaign was launched on World Senior Citizens Day. As part of the campaign, the brand collaborated with Ravi Bala Sharma, Manjari Varde, Tripat Singh and Dinesh Mohan to spread the message that how the use of diapers can gift (freedom) to those suffering from it. BuzzInContent caught up with Kartik Johari, Vice-President, Nobel Hygiene, to know more about the execution of the campaign

By BuzzInContent Bureau | August 27, 2021
Premium
Image

The pan-India survey that included metros and tier 1, 2, and 3 cities across 200+ influencers shows ~89.5% influencers witnessed a dip in engagement on their content since ASCI's guidelines went live

By BuzzInContent Bureau | August 12, 2021
Premium
Image

Ramya Ramachandran, Founder & CEO, Whoppl, puts down a checklist brands and agencies must follow in order to collaborate with genuine influencers

By BuzzInContent Bureau | August 11, 2021
Premium
Image

Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

By Akanksha Nagar | August 10, 2021
Premium
Image

The company will focus on representing and working with influencers with a niche to ensure optimum output and returns for both brands and the influencers

By BuzzInContent Bureau | August 06, 2021
Premium
Image

Since its inception, GCN has delivered over 6x ROI and over two billion views across 16,000+ pieces of short and long-form content for brands

By BuzzInContent Bureau | August 06, 2021
Premium
Image

BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

By Akansha Srivastava | August 04, 2021
Premium
Image

Not all her followers seem to have taken the campaign well. Comments on the post suggest many of them disagree with her brand choice. Many have urged her to use her popularity to influence women to use eco-friendly and reusable menstrual products like menstrual cups

By BuzzInContent Bureau | July 23, 2021
Back to Top